Wai Ho Cheung ᱨᱮᱱᱟᱜ Luckinfo Ocean Refreshing Base Serum ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Luckinfo Ocean Refreshing Base Serum ᱯᱮᱠᱮᱡᱤᱝ
Wai Ho Cheung ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Luckinfo
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#131384 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Luckinfo Ocean Refreshing Base Serum ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱚᱵᱟ ᱨᱮᱱᱟᱜ ᱪᱮᱛᱟᱱ ᱫᱚ ᱠᱚᱢ ᱟᱨ ᱠᱮᱴᱮᱡ ᱛᱟᱦᱮᱸᱱᱟ, ᱡᱚᱠᱷᱚᱱ ᱠᱤ ᱞᱚᱦᱚᱨ ᱪᱤᱛᱟᱹᱨ ᱠᱚᱫᱚ ᱞᱟᱛᱟᱨ ᱨᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱛᱮ ᱫᱚᱨᱭᱟ ᱥᱟᱢᱟᱱ ᱥᱟᱶ ᱢᱮᱥᱟᱭᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱦᱟᱹᱴᱤᱧ ᱫᱚ ᱞᱟᱛᱟᱨ ᱨᱮ ᱧᱮᱞᱚᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱷᱮᱴᱮᱡ ᱪᱮᱛᱟᱱ ᱠᱚ ᱥᱚᱡᱷᱮᱭᱟ, ᱟᱨ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱰᱚᱵᱟ ᱠᱷᱩᱞᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱠᱚ ᱢᱚᱱᱮ ᱫᱚᱦᱚᱭᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱪᱮᱛᱟᱱ ᱫᱚ ᱯᱷᱨᱚᱥᱴ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱩᱠᱛᱟ ᱪᱚᱫᱚᱨ ᱰᱟᱠᱚᱱ ᱠᱷᱚᱱ ᱥᱟᱦᱴᱟ ᱦᱟᱹᱴᱤᱧ ᱦᱟᱹᱵᱤᱡ ᱵᱚᱫᱚᱞ ᱠᱚᱜ-ᱟ, ᱟᱨ ᱦᱤᱞᱟᱹᱣ ᱚᱠᱛᱚ ᱨᱮ ᱵᱮᱱᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱪᱤᱠᱟᱹᱬ ᱢᱮᱥᱟ ᱠᱚ ᱫᱚᱦᱚᱭᱟ; ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱞᱟᱛᱟᱨ ᱫᱚ ᱥᱟᱦᱴᱟ ᱛᱟᱦᱮᱸᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱛᱮᱞ ᱵᱩᱸᱫᱟᱹ ᱡᱟᱢᱟ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱟᱥᱚᱞ ᱱᱤᱞ ᱵᱩᱸᱫᱟᱹ ᱠᱚ ᱫᱮᱠᱷᱟᱣᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Luckinfo Ocean Refreshing Base Serum ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Luckinfo Ocean Refreshing Base Serum ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 50mm x Depth 50mm x Height 95mm
- ᱴᱮᱜ ᱠᱚ
- Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
- ᱯᱨᱮᱨᱚᱱᱟ
- The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
