Kamal Rizk - Bold Branding ᱨᱮᱱᱟᱜ Voila Cool Stuff ᱟᱭᱤᱥ ᱠᱨᱤᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Voila Cool Stuff ᱟᱭᱤᱥ ᱠᱨᱤᱢ ᱯᱮᱠᱮᱡᱤᱝ
Kamal Rizk - Bold Branding ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Voila Dessert Shop
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#131926 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Voila Cool Stuff ᱟᱭᱤᱥ ᱠᱨᱤᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱫᱚ ᱙ ᱜᱚᱴᱟᱝ ᱟᱭᱤᱥ ᱠᱨᱤᱢ ᱯᱷᱞᱮᱵᱷᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱽ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡᱽ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱦᱟᱹᱯᱩᱨ ᱞᱚᱜᱚ ᱛᱟᱹᱨᱤᱨᱮ ᱢᱤᱞᱟᱹᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱨᱮ ᱰᱤᱡᱟᱭᱤᱱᱚᱨ ᱟᱭᱤᱥ ᱠᱨᱤᱢ ᱨᱮᱭᱟᱜ ᱩᱫᱩᱜᱽ ᱥᱚᱫᱚᱨ ᱫᱚ ᱱᱟᱶᱟ ᱨᱩᱯ ᱮᱢᱟᱫᱼᱟ ᱾ ᱩᱱᱤ ᱢᱤᱫ ᱱᱟᱶᱟ ᱛᱷᱤᱢ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱼᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱩᱱᱤ ᱵᱷᱮᱜᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱯᱷᱞᱮᱵᱷᱚᱨ ᱠᱚ ᱪᱤᱱᱦᱟᱹᱯᱩᱨ ᱡᱚ ᱟᱨ ᱢᱚᱦᱩ ᱱᱟᱹᱴᱩ ᱱᱚᱠᱥᱟ, ᱢᱩᱞ ᱴᱟᱭᱤᱯᱚᱜᱽᱨᱟᱯᱷᱤ, ᱟᱨ ᱥᱚᱝᱜᱮ ᱛᱮ ᱥᱚᱢᱟᱱ ᱱᱟᱶᱟ ᱨᱚᱝ ᱠᱚ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱛᱮ ᱱᱟᱶᱟ ᱠᱟᱛᱮ ᱠᱷᱚᱸᱫᱽᱨᱚᱸᱫᱽ ᱟᱠᱟᱫᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱮᱞᱤᱢᱮᱱᱴ ᱠᱚ ᱡᱚᱛᱚᱱᱟᱭ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱚᱫᱚᱨ ᱨᱩᱯ ᱛᱮ ᱡᱤᱵᱽ ᱪᱤᱱᱦᱟᱹ ᱛᱮ ᱥᱟᱹᱫ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱽᱱᱟ ᱫᱚ ᱱᱟᱶᱟ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱷᱚᱛᱚ ᱨᱮᱧᱡᱽ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱵᱩᱡᱷᱟᱹᱣ ᱨᱮᱭᱟᱜ ᱵᱷᱮᱜᱟᱨ ᱦᱚᱨ ᱮ ᱩᱫᱩᱜᱽ ᱥᱚᱫᱚᱨᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Voila Cool Stuff ᱟᱭᱤᱥ ᱠᱨᱤᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Voila Cool Stuff ᱟᱭᱤᱥ ᱠᱨᱤᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.
Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Various Tapered Paper Ice Cream Containers
- ᱴᱮᱜ ᱠᱚ
- branding, packaging, packaging, illustration, typography, icecream, identity
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories
Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice
We surveyed random existing customers from the shop;
It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!
Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable - ᱯᱨᱮᱨᱚᱱᱟ
- The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.
The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Kamal Rizk - Designer
Sarah El Kasaby - Project Manager
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
