Tsingtao Brewery Culture Media Co., Ltd. ᱨᱮᱱᱟᱜ Tsingtao Beer Primary Function: ᱵᱤᱭᱟᱨ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Tsingtao Beer Primary Function: ᱵᱤᱭᱟᱨ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱯᱮᱠᱮᱡᱤᱝ
Tsingtao Brewery Culture Media Co., Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Tsingtao Brewery Culture Media Co.,Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#132955 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Tsingtao Beer Primary Function: ᱵᱤᱭᱟᱨ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱴᱤᱥᱤᱝᱛᱟᱣ ᱵᱤᱭᱟᱨ ᱫᱚ ᱵᱽᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱑᱒᱐-ᱟᱜ ᱵᱚᱪᱷᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱢᱤᱫ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱩᱱ ᱫᱚ ᱯᱮ ᱛᱷᱚᱠ ᱯᱩᱨᱟᱹᱱᱟ ᱯᱤᱞᱥᱱᱟᱨ ᱵᱤᱭᱟᱨ ᱫᱚᱦᱚᱭᱟ ᱟᱨ ᱠᱤᱝᱰᱟᱣ ᱨᱮᱭᱟᱜ ᱟᱞᱚᱜᱟ ᱰᱷᱟᱹᱪᱟᱹ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱡᱟᱭᱜᱟ ᱟᱨ ᱵᱽᱨᱟᱸᱰ ᱞᱟᱠᱪᱟᱨ ᱫᱚ ᱢᱮᱥᱟᱣ ᱟᱠᱟᱱᱟ, ᱵᱽᱨᱟᱸᱰ ᱟᱨ ᱚᱱᱟ ᱡᱟᱭᱜᱟᱶᱟᱠ ᱞᱟᱠᱪᱟᱨ ᱛᱟᱞᱟ ᱨᱮᱭᱟᱜ ᱡᱚᱲᱟᱣ ᱫᱮᱠᱷᱟᱣᱮᱫᱟ ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱟᱠᱥᱟ ᱫᱚ ᱵᱟᱨ ᱯᱟᱦᱴᱟ ᱛᱮ ᱵᱟᱲᱟ ᱚᱪᱚᱜ ᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱪᱟᱞᱟᱣ ᱫᱚ ᱦᱚᱯᱥ ᱨᱮᱭᱟᱜ ᱵᱟᱦᱟ ᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱤᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ ᱾ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱡᱚᱠᱷᱚᱱ ᱦᱟᱸᱰᱮ ᱚᱪᱚᱜ ᱟᱠᱟᱱᱟ ᱚᱱᱟ ᱚᱠᱛᱚ ᱵᱤᱭᱟᱨ ᱠᱚ ᱧᱮᱞᱚᱜ ᱟ ᱾ ᱟᱞᱜᱟ ᱠᱟᱜᱚᱡᱽ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱛᱮᱭᱟᱨ ᱨᱮ UV ᱪᱷᱟᱯᱟ, ᱦᱚᱴ ᱥᱴᱟᱢᱯᱤᱝ ᱟᱨ ᱮᱢᱵᱚᱥᱤᱝ ᱢᱮᱥᱟ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Tsingtao Beer Primary Function: ᱵᱤᱭᱟᱨ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tsingtao Beer Primary Function: ᱵᱤᱭᱟᱨ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 276mm x Depth 90mm x Height 286mm
- ᱴᱮᱜ ᱠᱚ
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- ᱯᱨᱮᱨᱚᱱᱟ
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
