Luo Heng ᱨᱮᱱᱟᱜ Wuliang Image ᱚᱨᱟᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Wuliang Image ᱚᱨᱟᱠ ᱯᱮᱠᱮᱡᱤᱝ
Luo Heng ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Laboratory and Hopeful
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#133952 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Wuliang Image ᱚᱨᱟᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱣᱩᱞᱤᱟᱝ ᱤᱢᱮᱡ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱪᱟᱭᱱᱟ ᱵᱟᱭᱡᱤᱭᱩ ᱵᱽᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫᱴᱟᱝ ᱚᱨᱟᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱴᱩᱵ ᱫᱚ ᱢᱤᱝ ᱨᱟᱡᱽᱜᱟᱫᱤ ᱨᱮᱭᱟᱜ ᱪᱟᱸᱫᱚ ᱵᱚᱛᱚᱞ ᱠᱷᱚᱱ ᱵᱷᱟᱵᱽᱱᱟ ᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱮᱱᱟ, ᱟᱨ ᱜᱚᱞ ᱦᱚᱲᱢᱚ ᱫᱚ ᱯᱩᱨᱟᱹ ᱪᱟᱸᱫᱚ ᱟᱨ ᱟᱸᱬᱮ ᱦᱚᱲᱢᱚᱠ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱽᱱᱟ ᱩᱫᱩᱜᱟ ᱾ ᱵᱟᱝᱠᱟ ᱜᱟᱨ ᱟᱨ ᱫᱟᱜ ᱞᱷᱟᱨᱤ ᱨᱮᱭᱟᱜ ᱫᱟᱜ ᱵᱟᱦᱟᱨ ᱫᱚ ᱵᱚᱛᱚᱞ ᱨᱮ ᱨᱮᱥᱟᱢ ᱞᱮᱠᱟ ᱚᱫᱚᱠ ᱟᱠᱟᱱᱟ ᱾ ᱠᱟᱹᱪ ᱨᱮᱭᱟᱜ ᱦᱚᱲᱢᱚ ᱫᱚ ᱵᱟᱞᱤ ᱛᱮ ᱵᱷᱚᱨ ᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫᱴᱟᱝ ᱩᱴᱷᱟᱣ ᱚᱫᱚᱠ ᱨᱚᱡᱽ ᱜᱚᱞᱰ ᱞᱚᱜᱚ ᱟᱠᱛᱟ, ᱚᱱᱟᱛᱮ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱪᱚᱴ ᱫᱚ ᱢᱮᱴ ᱢᱮᱴᱟᱞ ᱤᱞᱮᱠᱴᱨᱚᱯᱞᱮᱴᱤᱝ ᱛᱚᱨᱤᱠᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱠᱚᱥ ᱫᱚ ᱯᱷᱨᱚᱥᱴᱮᱰ ᱜᱚᱞᱰ ᱮᱠᱨᱤᱞᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱚᱫᱚᱠ ᱢᱮᱴᱟᱞ ᱟᱨ ᱨᱟᱲᱟ ᱴᱟᱯᱟ ᱛᱮ ᱾ ᱟᱨᱯᱟᱨ ᱧᱮᱞ ᱚᱠᱛᱮ ᱡᱟᱹᱛᱤ ᱫᱚ ᱴᱷᱤᱠ ᱟᱨ ᱟᱨᱟᱢ ᱛᱮ ᱦᱟᱛᱟᱣ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Wuliang Image ᱚᱨᱟᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Wuliang Image ᱚᱨᱟᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
- ᱴᱮᱜ ᱠᱚ
- Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era. - ᱯᱨᱮᱨᱚᱱᱟ
- The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 2021 in Torino and finished.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Luo Heng
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Luo Heng
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