Fengnan Lin ᱨᱮᱱᱟᱜ Free ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Free ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Fengnan Lin ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Free
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#135862 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Free ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱷᱽᱨᱤ (Free) ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱥᱮᱱᱤᱴᱟᱨᱤ ᱱᱮᱯᱠᱤᱱ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱥᱮᱨᱢᱟᱣ ᱠᱟᱱᱟ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱾ ᱞᱚᱜᱚᱴᱟᱭᱯ ᱨᱮ ᱠᱷᱚᱱ F ᱟᱠᱳᱨ ᱴᱤᱴᱠᱟᱹ ᱢᱟᱲᱟᱝ ᱠᱟᱛᱮ ᱴᱷᱮᱱ ᱠᱟᱱᱟ, ᱟᱨ ᱤᱠᱷᱟᱱ ᱮᱴᱟ ᱢᱤᱫ ᱠᱷᱟᱴᱤᱨ ᱟᱨᱠᱷᱚᱱ ᱟᱹᱨᱦᱳᱸᱡᱳᱨᱚᱜ ᱛᱮ ᱩᱴᱟᱹᱨ ᱯᱩᱨᱚᱫᱟᱣ ᱠᱟᱛᱮ ᱠᱟᱹᱢᱤᱭᱟᱜᱼᱟ ᱾ e ᱟᱠᱳᱨ ᱵᱟᱨᱤᱭᱟᱹ ᱨᱩᱯ ᱠᱚ ᱢᱤᱫ ᱴᱮᱱ ᱠᱩᱪᱤ ᱵᱨᱚᱥ ᱥᱴᱨᱳᱠ ᱞᱮᱠᱟᱛᱮ ᱟᱹᱫᱨᱟ ᱠᱟᱱᱟ ᱟᱨ ᱚᱠᱛᱚ ᱞᱟᱦᱟᱭ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱ ᱡᱳᱲᱟ ᱞᱚᱜᱳ ᱠᱷᱚᱱ ᱚᱰᱚᱠ ᱠᱟᱛᱮ ᱢᱤᱫ ᱥᱚᱦᱟᱭᱚᱜ ᱜᱨᱟᱯᱷᱤᱠ ᱞᱮᱠᱟ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱵᱤᱡᱤᱱᱮᱥ ᱠᱟᱰᱚ, ᱵᱮᱡᱡᱽ, ᱰᱚᱠᱩᱢᱮᱱᱴ ᱵᱮᱜ, ᱮᱠᱥᱯᱨᱮᱥ ᱵᱚᱠᱥ ᱟᱨ ᱠᱮᱱᱣᱟᱥ ᱵᱮᱜ ᱠᱚ ᱨᱮ ᱟᱹᱨᱦᱳᱸ ᱟᱠᱟᱫᱼᱟ ᱾ ᱱᱚᱶᱟ ᱜᱚᱛᱤᱭᱟᱹᱨᱮᱱ ᱨᱮᱠᱷᱟ ᱛᱮ ᱢᱩᱠᱛᱤ ᱟᱨ ᱟᱹᱰᱤ ᱮᱴᱟᱜ ᱡᱟᱦᱟᱸ ᱠᱟᱹᱴᱤᱡ ᱮᱢ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱ ᱱᱤᱭᱚᱢ ᱵᱮᱵᱚᱥᱛᱷᱟ ᱟᱭᱭᱮᱱᱴᱤᱴᱤ ᱚᱱᱞᱟᱭᱤᱱ ᱟᱨ ᱳᱯᱷᱞᱟᱭᱤᱱ ᱫᱳ ᱪᱮᱱᱟᱹᱞ ᱠᱚ ᱛᱮ ᱮᱠᱟᱛᱮ ᱟᱨ ᱵᱟᱲᱦᱟᱣ ᱡᱚᱜ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱫᱚᱦᱚᱭᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Free ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Free ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm - ᱴᱮᱜ ᱠᱚ
- Brand visual upgrade, Sanitary napkins, GEN Z,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
- ᱯᱨᱮᱨᱚᱱᱟ
- For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Guangzhou,Guangdong Province,China,July 6,2021
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Fengnan Lin
Yingqiang Zhang
Xiaofang Teng
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
