Jie Yang ᱨᱮᱱᱟᱜ Sugar of Wagu ᱠᱮᱱᱰᱤ ᱯᱮᱠᱮᱤᱡᱤᱝ (ᱠᱮᱱᱰᱤ ᱵᱚᱸᱫᱮᱡ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Sugar of Wagu ᱠᱮᱱᱰᱤ ᱯᱮᱠᱮᱤᱡᱤᱝ (ᱠᱮᱱᱰᱤ ᱵᱚᱸᱫᱮᱡ)
Jie Yang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Decelent
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#136068 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Sugar of Wagu ᱠᱮᱱᱰᱤ ᱯᱮᱠᱮᱤᱡᱤᱝ (ᱠᱮᱱᱰᱤ ᱵᱚᱸᱫᱮᱡ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱞᱟᱦᱟ ᱚᱲᱟᱜ ᱥᱩᱜᱚᱨ ᱡᱟᱦᱟᱱ ᱪᱟᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱦᱩᱵᱮ ᱴᱷᱟᱸᱣ ᱨᱮ ᱚᱱᱟ ᱡᱟᱦᱟᱱ ᱠᱟᱸᱞ ᱟᱢᱟᱨᱟᱱᱛᱦ ᱡᱟᱣ ᱠᱚ ᱠᱷᱚᱱ ᱵᱮᱱᱟᱣ ᱠᱟᱱ ᱢᱤᱫ ᱛᱮᱛᱨᱮ ᱠᱮᱱᱰᱤ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱛᱮ ᱢᱤᱫ ᱯᱮᱠᱮᱤᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱠᱮᱱᱰᱤ ᱫᱚ ᱛᱩᱡᱤᱭᱟ ᱦᱚᱲ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱟᱲᱟᱝ ᱜᱟᱶᱛᱟ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ ᱾ ᱠᱚᱪ ᱠᱟᱜᱚᱡ ᱨᱮᱭᱟᱜ ᱦᱟᱨᱚ ᱫᱚ ᱚᱛᱟ ᱵᱟᱴᱟᱣ ᱠᱟᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱛᱟᱦᱮᱸᱱ ᱛᱟᱭᱚᱢ ᱨᱩᱯ ᱨᱮ ᱯᱩᱴᱩᱭ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱠᱮᱱᱰᱤ ᱫᱚ ᱨᱚᱸᱜ ᱠᱟᱛᱮ ᱠᱟᱴᱚ ᱞᱟᱦᱟ ᱨᱮ ᱫᱷᱚᱠ ᱟᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱸ ᱠᱚ ᱨᱚᱜ ᱛᱟᱦᱮᱸᱱ, ᱚᱱᱟ ᱠᱚ ᱛᱩᱡᱤᱭᱟ ᱵᱨᱚᱠᱮᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱷᱚᱱ ᱮᱢ ᱟᱠᱟᱱᱟ ᱟᱨ ᱫᱮᱥ ᱟᱨᱦᱚᱸ ᱨᱮᱭᱟᱜ ᱫᱟᱨᱮ ᱠᱚ ᱠᱷᱚᱱ ᱩᱛᱟᱲ ᱟᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱡᱚᱛᱚ ᱥᱟᱶᱛᱟ ᱨᱚᱜ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱥᱮᱨᱢᱟ ᱛᱟᱭᱚᱢ ᱛᱟᱭᱚᱢ ᱨᱮ ᱦᱟᱴᱟᱣ ᱡᱚᱜᱚᱛ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱟᱛᱮ ᱯᱮᱠᱮᱴ ᱫᱚ ᱦᱟᱛᱟᱣ ᱚᱲᱟᱜ ᱛᱮ ᱨᱩᱣᱟᱲ ᱠᱟᱛᱮ ᱡᱟᱦᱟᱱ ᱠᱚ ᱾ ᱚᱱᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱫᱟᱭᱤᱛᱟ ᱫᱚ ᱢᱤᱫ ᱠᱚᱢ ᱵᱟᱰᱟᱭ ᱟᱠᱟᱱ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱵᱤᱥᱮᱥ ᱡᱤᱱᱤᱥ ᱠᱚ ᱡᱟᱦᱟᱱ ᱦᱟᱴᱤᱧ ᱦᱩᱲᱟᱝ ᱦᱚᱲ ᱠᱚ ᱛᱟᱠᱮᱸ ᱡᱟᱱᱟ, ᱚᱱᱟ ᱠᱚ ᱟᱨᱦᱚᱸ ᱟᱭᱢᱟ ᱦᱚᱲ ᱠᱚ ᱟᱨᱦᱚᱸ ᱴᱷᱮᱱ ᱮᱛᱦᱚᱵ ᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱠᱩᱠᱞᱤ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Sugar of Wagu ᱠᱮᱱᱰᱤ ᱯᱮᱠᱮᱤᱡᱤᱝ (ᱠᱮᱱᱰᱤ ᱵᱚᱸᱫᱮᱡ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sugar of Wagu ᱠᱮᱱᱰᱤ ᱯᱮᱠᱮᱤᱡᱤᱝ (ᱠᱮᱱᱰᱤ ᱵᱚᱸᱫᱮᱡ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Length: about 15cm width: About 8cm height: About 20cm
- ᱴᱮᱜ ᱠᱚ
- Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
- ᱯᱨᱮᱨᱚᱱᱟ
- The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- JieYang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
