ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Neon Zebra Brand Launch ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ

PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Neon Zebra Brand Launch ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022

Neon Zebra Brand Launch ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ

PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

41,814

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#137241 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Neon Zebra Brand Launch ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ ᱵᱟᱵᱚᱛ ᱛᱮ

Neon Zebra ᱫᱚ ᱠᱚᱠᱴᱮᱞ ᱢᱤᱠᱥᱟᱨ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱟᱹᱝ ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱡᱚᱛᱚ ᱠᱮᱱ ᱟᱨ ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱟᱞᱜᱟ ᱢᱤᱠᱥᱰ ᱮᱢ ᱩᱛᱩ ᱨᱮᱥᱤᱯᱤ ᱢᱮᱬᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱟᱠᱚ Neon Zebra ᱮᱠᱩᱮᱥᱚᱱ ᱢᱮᱛᱟᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱥᱤᱯᱤ ᱫᱚ ᱠᱤᱨᱤᱧ ᱦᱚᱲᱠᱚ ᱛᱟᱦᱮᱸᱱ ᱡᱤᱱᱤᱥ ᱛᱮ ᱮᱢ ᱩᱛᱩ ᱪᱮᱫ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ ᱚᱱᱟ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱡᱚᱛᱚ ᱠᱮᱱ ᱫᱚ ᱵᱟᱨᱮᱭᱟ ᱠᱚᱠᱴᱮᱞ ᱛᱮᱭᱟᱨ ᱮᱫᱟ, ᱦᱟᱴᱤᱧ ᱞᱟᱹᱜᱤᱫ ᱦᱤᱸᱥᱟ ᱛᱮ ᱠᱟᱛᱮᱫᱟ ᱾ ᱡᱤᱱᱤᱥ ᱥᱟᱶᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱ ᱜᱟᱨᱱᱤᱥ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱟᱛᱠᱟᱹᱨ ᱜᱮᱭᱟ, ᱞᱟᱭᱢ ᱛᱩᱠᱩᱡ ᱟᱨ ᱢᱤᱱᱴ ᱵᱮᱵᱷᱟᱨ ᱛᱮ ᱜᱷᱟᱲᱟᱹᱭ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱾ ᱱᱚᱶᱟ ᱜᱟᱨᱱᱤᱥ ᱠᱚ ᱫᱚ ᱢᱚᱴᱟ ᱵᱟᱨᱼᱢᱟᱯ ᱜᱨᱟᱯᱷᱤᱠ ᱞᱮᱠᱟ ᱟᱨᱵᱟᱝ ᱯᱮᱼᱢᱟᱯ ᱟᱠᱟᱨ ᱞᱮᱠᱟ ᱩᱫᱩᱜᱼᱟ, ᱟᱨ ᱚᱱᱟ ᱠᱚ Neon Zebra ᱡᱟᱦᱟᱸᱱ ᱡᱤᱭᱚᱱ ᱮᱢ ᱮᱫᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Neon Zebra Brand Launch ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Neon Zebra Brand Launch ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
ᱯᱨᱮᱨᱚᱱᱟ
With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ