PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ MTN Dew Cake-Smash ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
MTN Dew Cake-Smash ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#137254 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
MTN Dew Cake-Smash ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱮᱢᱴᱤᱮᱱ ᱰᱤᱭᱩ ᱠᱮᱠ-ᱥᱢᱮᱥ ᱫᱚ ᱢᱤᱫ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱠᱮᱠ ᱥᱚᱣᱟᱫᱽ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱚᱣᱟᱫᱽ ᱫᱚ ᱡᱟᱱᱟᱢ ᱢᱟᱦᱟᱸ, ᱵᱟᱯᱞᱟ ᱟᱨ ᱜᱽᱨᱮᱡᱩᱮᱥᱚᱱ ᱞᱮᱠᱟᱱ ᱢᱤᱫᱴᱮᱱ ᱨᱟᱹᱥᱠᱟᱹ ᱢᱟᱱᱟᱣ ᱨᱮᱭᱟᱜ ᱟᱛᱢᱟ ᱫᱤᱥᱟᱹ ᱨᱩᱣᱟᱹᱲ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱟᱫᱟᱜ ᱟᱠᱟᱱ ᱢᱟᱨᱟᱝ ᱚᱠᱛᱚ ᱠᱚ ᱵᱟᱵᱚᱛ ᱛᱮ ᱨᱚᱲᱮᱫᱟ ᱟᱨ ᱟᱥᱟ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱟᱹᱭᱩᱨ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱩᱨᱩᱢᱩᱴᱩᱭᱮᱫᱟ᱾ ᱯᱮᱠ ᱜᱽᱨᱟᱯᱷᱤᱠᱥ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱤᱭᱟᱹᱞᱤ ᱢᱳᱢᱵᱟᱛᱤ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱧᱮᱞᱡᱚᱝ ᱫᱩᱱᱤᱭᱟᱹ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱞᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱢᱳᱢᱵᱟᱛᱤ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱠᱚ ᱫᱚ ᱯᱟᱨᱴᱤ ᱨᱮ ᱡᱟᱣᱨᱟ ᱟᱠᱟᱱ ᱦᱚᱲ ᱜᱟᱫᱮᱞ ᱠᱚ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱤᱨᱤᱧᱤᱭᱟᱹ ᱠᱚ ᱢᱤᱫ ᱚᱠᱛᱚ ᱫᱚᱦᱲᱟ ᱢᱟᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱠᱚ ᱱᱮᱦᱚᱨ ᱠᱚᱣᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
MTN Dew Cake-Smash ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ MTN Dew Cake-Smash ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- ᱯᱨᱮᱨᱚᱱᱟ
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
