ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Sxdesign ᱨᱮᱱᱟᱜ Carbon Research Primary Function: ᱵᱨᱟᱸᱰ ᱯᱟᱨᱥᱤ

Sxdesign ᱨᱮᱱᱟᱜ Carbon Research Primary Function: ᱵᱨᱟᱸᱰ ᱯᱟᱨᱥᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2022

Carbon Research Primary Function: ᱵᱨᱟᱸᱰ ᱯᱟᱨᱥᱤ

Sxdesign ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Carbon Research

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#137997 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Carbon Research Primary Function: ᱵᱨᱟᱸᱰ ᱯᱟᱨᱥᱤ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: ᱠᱟᱨᱵᱚᱱ ᱨᱤᱥᱚᱨᱪ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱯᱟᱨᱥᱤ ᱡᱟᱦᱟᱸ ᱠᱟᱨᱵᱚᱱ ᱱᱤᱭᱩᱴᱨᱟᱞᱤᱴᱤ (carbon neutrality) ᱨᱮᱭᱟᱜ ᱠᱚᱸᱴᱮᱠᱥᱴ ᱨᱮ ᱴᱷᱮᱱ ᱠᱟᱱᱟᱜ ᱢᱤᱫ ᱠᱮᱛᱟᱵᱼᱨᱮ ᱵᱟᱛᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱚᱲᱟᱜ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮ ᱯᱤᱛᱷᱤᱵᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱠᱟᱨᱵᱚᱱ ᱨᱮᱭᱟᱜ ᱮᱴᱚᱢᱤᱠ ᱜᱚᱲᱚᱬ ᱠᱚ ᱢᱤᱫᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱯᱟᱨᱤᱵᱮᱥ ᱡᱚᱛᱚᱱ (environmental protection) ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱦᱟᱛᱟᱣᱟ ᱾ ᱞᱟᱭᱤᱱ ᱡᱚᱲᱟᱣ ᱠᱚ ᱯᱤᱛᱷᱤᱵᱤ ᱨᱮᱭᱟᱜ ᱞᱮᱴᱤᱴᱤᱭᱩᱰ (latitude) ᱠᱚ ᱮᱞᱮᱠᱴᱨᱚᱱ ᱛᱨᱮᱠ ᱠᱚ ᱛᱮ ᱢᱤᱫᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱩᱪᱟᱹᱫ ᱪᱤᱸᱛᱟ ᱟᱨ ᱯᱟᱨᱚᱢ ᱚᱲᱟᱜ ᱠᱟᱛᱷᱟ-ᱵᱟᱹᱲᱛᱤ ᱨᱮᱭᱟᱜ ᱵᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱟᱹᱰᱤ ᱞᱚᱜᱚᱱ ᱠᱟᱱᱟ ᱾ ᱥᱟᱢᱟᱱ ᱟᱨ ᱪᱷᱮᱠᱟᱸ ᱠᱚ ᱨᱮᱭᱟᱜ ᱜᱚᱲᱚᱬ ᱫᱚ ᱢᱤᱫ ᱡᱩᱲᱟᱹᱣ ᱟᱠᱟᱫᱮᱢᱤᱠ ᱡᱟᱹᱛᱤ (academic community) ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱠᱚᱣᱟᱜᱼᱟ ᱾ ᱡᱩᱲᱟᱹᱣ ᱞᱚᱜᱚ ᱫᱚ ᱡᱚᱨᱱᱟᱞ ᱨᱮᱭᱟᱜ ᱠᱚᱵᱷᱚᱨ ᱟᱨ ᱮᱴᱟᱜ ᱦᱚᱲᱢᱚ ᱢᱤᱰᱤᱭᱟ ᱨᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱᱟ, ᱟᱨ ᱩᱱᱤ ᱫᱚ ᱠᱚᱢᱦᱮᱰ ᱠᱚᱢ ᱥᱟᱭᱡ ᱨᱮᱭᱟᱜ ᱨᱮᱦᱚᱸ ᱚᱠᱛᱚ ᱵᱟᱪᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ 20 ᱟᱨ 5 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱠᱚᱢ ᱥᱟᱭᱡ ᱨᱮᱦᱚᱸ ᱟᱹᱲᱤ ᱥᱟᱹᱯᱲᱟᱣ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Carbon Research Primary Function: ᱵᱨᱟᱸᱰ ᱯᱟᱨᱥᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Carbon Research Primary Function: ᱵᱨᱟᱸᱰ ᱯᱟᱨᱥᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
The combine logo can be print on the minimal size at 20mm x 5mm.
ᱴᱮᱜ ᱠᱚ
graphics, illustration and visual communication, logo, academic journal, carbon, earth
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
It can be printed on magazine covers or other products.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
ᱯᱨᱮᱨᱚᱱᱟ
Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
Sxdesign
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Sxdesign

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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