Ofen Hu ᱨᱮᱱᱟᱜ Johnnie Walker Limited Edition ᱥᱤᱨᱯᱷᱟᱹ ᱯᱚᱴᱚᱢ (ᱜᱤᱯᱷᱴ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Johnnie Walker Limited Edition ᱥᱤᱨᱯᱷᱟᱹ ᱯᱚᱴᱚᱢ (ᱜᱤᱯᱷᱴ ᱯᱮᱠᱮᱡᱤᱝ)
Ofen Hu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Diageo Foreign Wine Trading (Shanghai) Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#138822 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Johnnie Walker Limited Edition ᱥᱤᱨᱯᱷᱟᱹ ᱯᱚᱴᱚᱢ (ᱜᱤᱯᱷᱴ ᱯᱮᱠᱮᱡᱤᱝ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱚᱦᱱᱤ ᱣᱟᱠᱟᱨ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱫᱚ ᱪᱤᱱ ᱨᱮ ᱢᱤᱰ-ᱚᱴᱚᱢ ᱯᱟᱨᱟᱵ (ᱛᱟᱞᱟ-ᱥᱟᱨᱚᱫ ᱯᱟᱨᱟᱵ) ᱞᱟᱹᱜᱤᱫ ᱚᱰᱚᱠ ᱟᱠᱟᱱ ᱦᱩᱭᱤᱥᱠᱤ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱤᱨᱯᱷᱟᱹ ᱯᱚᱴᱚᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱢᱤᱰ-ᱚᱴᱚᱢ ᱯᱟᱨᱟᱵ ᱫᱚ ᱜᱷᱟᱨᱚᱸᱡᱽ ᱡᱟᱹᱨᱩᱲ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱡᱟᱹᱨᱩᱲ ᱚᱠᱛᱚ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱵᱤᱥᱚᱭ ᱫᱚ ᱚᱲᱟᱜ, ᱡᱟᱹᱨᱩᱲ ᱟᱨ ᱫᱩᱞᱟᱹᱲ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱮ ᱟᱨᱠᱤᱴᱮᱠᱪᱚᱨ ᱨᱮᱱᱟᱜ ᱫᱩᱣᱟᱹᱨ ᱟᱨ ᱡᱷᱟᱨᱠᱟ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱬᱟ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱫᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱫᱚ ᱵᱟᱨᱭᱟ ᱫᱩᱣᱟᱹᱨ ᱞᱮᱠᱟ ᱡᱷᱤᱡᱽᱚᱜᱼᱟ, ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱪᱩᱢᱵᱚᱠ ᱵᱚᱛᱟᱢ ᱛᱮ ᱵᱚᱸᱫᱚ ᱛᱟᱦᱮᱸᱱᱟ, ᱟᱨ ᱡᱷᱤᱡᱽ ᱠᱷᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱᱟᱜ ᱵᱚᱛᱚᱞ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱨᱮ ᱚᱨᱠᱤᱰ ᱵᱟᱦᱟ, ᱛᱤᱡᱚᱲᱟ ᱟᱨ ᱥᱩᱵᱷ ᱨᱤᱢᱤᱞ ᱠᱚ ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱚᱥ ᱨᱮ ᱥᱚᱱᱟ ᱞᱮᱯᱚᱱ (ᱜᱤᱞᱰᱤᱝ) ᱟᱨ ᱞᱮᱡᱚᱨ ᱠᱟᱴᱤᱝ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱚᱛᱚᱞ ᱨᱮ ᱥᱮᱱᱰᱵᱞᱟᱥᱴᱤᱝ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Johnnie Walker Limited Edition ᱥᱤᱨᱯᱷᱟᱹ ᱯᱚᱴᱚᱢ (ᱜᱤᱯᱷᱴ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Johnnie Walker Limited Edition ᱥᱤᱨᱯᱷᱟᱹ ᱯᱚᱴᱚᱢ (ᱜᱤᱯᱷᱴ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Length 15cm width 11.5cm height 36cm
- ᱴᱮᱜ ᱠᱚ
- Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
- ᱯᱨᱮᱨᱚᱱᱟ
- "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
