ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
L3branding ᱨᱮᱱᱟᱜ Satine Pro ᱰᱩᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ

L3branding ᱨᱮᱱᱟᱜ Satine Pro ᱰᱩᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022

Satine Pro ᱰᱩᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ

L3branding ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: L3branding

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

27,002

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#138900 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Satine Pro ᱰᱩᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱥᱟᱴᱤᱱ ᱯᱨᱚ ᱫᱚ ᱪᱤᱱ ᱨᱮ ᱟᱠᱤᱱ ᱠᱟᱱᱟ ᱢᱤᱫ ᱟᱹᱞᱴᱨᱟᱯᱷᱤᱞᱴᱨᱮᱥᱚᱱ ᱰᱩᱫᱷ ᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱸᱰᱮ ᱰᱩᱫᱷ ᱨᱮ ᱢᱤᱫ ᱥᱚ ᱢᱤᱞᱤᱞᱤᱴᱟᱨ ᱨᱮ ᱶᱩᱨᱩ ᱜᱨᱟᱢ ᱯᱨᱚᱴᱤᱱ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱶᱩᱨᱩ ᱮᱞᱠᱷᱟ ᱫᱚ ᱯᱮᱠ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱛᱟᱞᱟ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱜᱟᱹᱭ ᱟᱨ ᱫᱟᱨᱮ-ᱡᱟᱹᱛ ᱞᱮᱠᱟᱱ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱪᱤᱡᱽ ᱠᱚ ᱵᱷᱟᱜ ᱠᱟᱛᱮ ᱟᱨ ᱟᱸᱡᱚᱢ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱩᱨᱟᱹ ᱜᱟᱹᱭ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱩᱠᱩ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱛᱨᱤᱠᱟᱹ ᱫᱚ ᱠᱤᱩᱵᱤᱡᱚᱢ ᱟᱨ ᱟᱵᱚᱥᱴᱨᱟᱠᱴ ᱠᱚᱞᱟ ᱠᱷᱚᱱ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱟᱨᱤ ᱪᱤᱡᱽ ᱫᱚ ᱵᱷᱟᱜ ᱠᱟᱛᱮ ᱫᱚᱦᱚᱨᱟ ᱛᱮᱭᱟᱨ ᱠᱚᱜᱼᱟ ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱟᱜ ᱢᱟᱯ ᱫᱚ ᱕᱐ x ᱕᱐ x ᱑᱘᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱾ ᱮᱱᱟᱜ ᱩᱫᱩᱜ ᱫᱚ ᱢᱤᱫ ᱱᱟᱶᱟ ᱰᱩᱫᱷ ᱩᱯᱼᱠᱟᱴᱮᱜᱚᱨᱤ ᱛᱮᱭᱟᱨ ᱟᱨ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱟᱨ ᱥᱟᱯᱷᱟ ᱜᱩᱱ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Satine Pro ᱰᱩᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Satine Pro ᱰᱩᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
50mm*50mm*180mm
ᱴᱮᱜ ᱠᱚ
milk, package design, organic, Cubism
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
ᱯᱨᱮᱨᱚᱱᱟ
Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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