Florian W. Mueller ᱨᱮᱱᱟᱜ Drive2Extremes Multivision ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱹᱢᱤ ᱠᱟᱞᱟ

Florian W. Mueller ᱨᱮᱱᱟᱜ Drive2Extremes Multivision ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱹᱢᱤ ᱠᱟᱞᱟ ᱫᱚ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱨᱩᱯᱟᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ· 2022

Drive2Extremes Multivision ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱹᱢᱤ ᱠᱟᱞᱟ

Florian W. Mueller ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Porsche Middle East and Africa FZE

ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#139340 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Drive2Extremes Multivision ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱹᱢᱤ ᱠᱟᱞᱟ ᱵᱟᱵᱚᱛ ᱛᱮ

Drive2Extremes Multivision ᱫᱚ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱞᱟ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱡᱟᱭᱜᱟ ᱠᱚ ᱢᱤᱫ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱤᱫᱛᱮ ᱮᱢᱟᱜᱼᱟ ᱾ Porsche Taycan Cross Turismo ᱫᱚ ᱟᱨᱠᱴᱤᱠ ᱥᱟᱨᱠᱮᱞ ᱨᱮᱭᱟᱜ ᱩᱛᱟᱹᱨ ᱥᱮᱫ, ᱞᱟᱯᱞᱟᱱ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱨᱮᱜ ᱟᱠᱟᱱ ᱵᱚᱜ ᱨᱮ ᱯᱩᱭᱞᱩ ᱛᱮ ᱯᱷᱚᱴᱚ ᱜᱚᱴ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱨ ᱦᱟᱛᱟ ᱛᱟᱭᱚᱢ ᱛᱮ ᱚᱱᱟ ᱜᱟᱲᱤ ᱫᱚ ᱠᱮᱢᱨᱟ ᱠᱷᱚᱱ ᱮᱠᱮᱱ ᱡᱟᱭᱜᱟ ᱨᱮ, ᱟᱨ ᱮᱠᱮᱱ ᱥᱤᱸᱜᱮ ᱡᱟᱭᱜᱟ ᱨᱮ, ᱭᱩᱱᱟᱭᱴᱮᱰ ᱟᱨᱟᱵ ᱮᱢᱤᱨᱮᱴᱥ ᱨᱮᱭᱟᱜ ᱟᱨᱟᱵᱤᱭᱟᱱ ᱢᱟᱨᱩᱭᱟᱹᱰᱤ ᱨᱮ ᱫᱚᱦᱚ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱚᱠᱟ ᱵᱟᱨ ᱮᱢ ᱫᱚ ᱟᱰᱢᱟᱱ ᱮᱠᱥᱯᱚᱡᱚᱨ ᱴᱮᱠᱱᱤᱠ ᱛᱮ ᱢᱤᱫᱛᱮ ᱠᱚ ᱜᱟᱯᱟᱞ ᱠᱮᱫᱟ ᱾ ᱮᱱᱮᱢ ᱫᱚ ᱯᱚᱞᱟᱨ ᱟᱨ ᱢᱟᱨᱩᱭᱟᱹᱰᱤ ᱡᱟᱭᱜᱟ ᱠᱚ ᱢᱤᱫ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱤᱫᱛᱮ ᱟᱹᱜᱩᱭ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱠᱟᱞᱟ ᱠᱚ ᱫᱚ ᱠᱟᱛᱮ ᱢᱟᱯ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Drive2Extremes Multivision ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱹᱢᱤ ᱠᱟᱞᱟ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Drive2Extremes Multivision ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱹᱢᱤ ᱠᱟᱞᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Several produced artworks in different sizes.
ᱴᱮᱜ ᱠᱚ: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
ᱜᱚᱵᱮᱥᱚᱱᱟ: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
ᱯᱨᱮᱨᱚᱱᱟ: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Copyrights belong to Florian W. Mueller, 2022.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Sandy Mcintosh
Rita el Hachem
Guild Finland.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori