Olga Takhtarova ᱨᱮᱱᱟᱜ Granovita Primary Function: ᱜᱨᱟᱱᱚᱞᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Granovita Primary Function: ᱜᱨᱟᱱᱚᱞᱟ ᱯᱮᱠᱮᱡᱤᱝ
Olga Takhtarova ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Sot B&d
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#139398 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Granovita Primary Function: ᱜᱨᱟᱱᱚᱞᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱜᱨᱟᱱᱳᱣᱤᱴᱟ ᱫᱚ ᱜᱨᱟᱱᱚᱞᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱠᱟᱨᱰᱵᱳᱰ ᱵᱟᱠᱥᱟ ᱫᱚ ᱥᱤᱨᱤᱭᱟᱞ ᱞᱟᱹᱜᱤᱫ ᱟᱛᱟᱢ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱ ᱞᱚᱨ ᱯᱟᱣᱪ ᱨᱮᱭᱟᱜ ᱛᱷᱟᱶ ᱮᱢᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱤᱱᱤᱥ ᱫᱚ ᱥᱮᱞᱯᱷ ᱨᱮ ᱪᱮᱫᱞᱮᱠᱟ ᱩᱫᱩᱜᱼᱟ ᱚᱱᱟ ᱨᱮ ᱟᱹᱰᱤ ᱠᱚᱱᱴᱨᱚᱞ ᱮᱢᱟᱜᱼᱟ ᱾ ᱠᱟᱨᱰᱵᱳᱰ ᱨᱮᱭᱟᱜ ᱨᱩᱠᱷᱩ ᱥᱟᱯᱷᱟ ᱫᱚ ᱥᱟᱹᱨᱤ ᱡᱤᱭᱚᱱ ᱨᱮᱭᱟᱜ ᱛᱷᱤᱢ ᱜᱚᱲᱚᱜᱼᱟ ᱾ ᱡᱚ ᱟᱨ ᱜᱚᱲᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱡᱚᱛᱚ ᱢᱤᱫ ᱢᱤᱫ ᱠᱤᱥᱟᱹᱢ ᱨᱮᱭᱟᱜ ᱥᱟᱹᱫ ᱛᱮ ᱵᱟᱰᱟᱭ ᱮᱢᱟᱜᱼᱟ ᱾ ᱟᱭᱠᱚᱱ, ᱮᱠᱥᱯᱨᱮᱥᱤᱵ ᱟᱠᱷᱚᱨ ᱟᱨ ᱡᱷᱟᱞᱠᱟᱣ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱵᱮ�satᱟ ᱠᱷᱚᱵᱚᱨ ᱩᱫᱩᱜᱼᱟ ᱾ ᱠᱟᱨᱰᱵᱳᱰ ᱫᱚ ᱠᱚᱢᱯᱳᱥᱴ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱥᱟᱢᱟᱸᱜ ᱫᱚ ᱚᱠᱛᱚ�\u200bᱡᱟᱦᱟᱸ ᱢᱟᱱᱟᱣᱟᱠ ᱟᱨ ᱚᱲᱟᱜ ᱞᱟᱜᱟᱛ ᱨᱮ ᱠᱚᱢ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱡᱚᱛᱚ ᱢᱤᱫ ᱢᱤᱫ ᱵᱟᱠᱥᱟ ᱫᱚ ᱑᱖᱐ ᱜᱩᱱ ᱑᱒᱐ ᱜᱩᱱ ᱔᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱢᱟᱯ ᱛᱮ ᱛᱟᱦᱮᱸᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Granovita Primary Function: ᱜᱨᱟᱱᱚᱞᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Granovita Primary Function: ᱜᱨᱟᱱᱚᱞᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 1 boxes 160mm x 120mm x 40mm
- ᱴᱮᱜ ᱠᱚ
- Granola, Granola packaging, Fruit Granola, Ukraine
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- ᱯᱨᱮᱨᱚᱱᱟ
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
