Betina Greca Menescal - Moels and Co ᱨᱮᱱᱟᱜ Moels and Co 528 ᱜᱷᱚᱸᱲᱤ

Betina Greca Menescal - Moels and Co ᱨᱮᱱᱟᱜ Moels and Co 528 ᱜᱷᱚᱸᱲᱤ ᱫᱚ ᱜᱟᱦᱱᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱥᱳᱱᱟᱜᱟᱦᱱᱟ· 2022

Moels and Co 528 ᱜᱷᱚᱸᱲᱤ

Betina Greca Menescal - Moels and Co ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Moels and Co

ᱜᱟᱦᱱᱟ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#139840 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Moels and Co 528 ᱜᱷᱚᱸᱲᱤ ᱵᱟᱵᱚᱛ ᱛᱮ

Moels and Co 528 ᱫᱚ ᱢᱚᱫᱷᱚ ᱱᱟᱶᱟ ᱥᱚᱛᱟᱵᱽᱫᱤ ᱠᱷᱚᱱ ᱩᱫᱽᱜᱟᱹᱣ ᱧᱟᱢ ᱟᱠᱟᱱ ᱛᱤᱱᱟᱹᱜ ᱜᱷᱚᱸᱲᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱪᱚᱠᱚᱬ ᱵᱟᱺᱫᱤ ᱠᱮᱥ ᱟᱨ ᱵᱟᱝ ᱥᱚᱢᱟᱱ ᱰᱟᱭᱟᱞ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱚᱱᱟ ᱚᱱᱩᱯᱟᱛ ᱞᱮᱠᱟᱛᱮ ᱦᱟᱹᱴᱤᱧ ᱟᱠᱟᱱᱟ᱾ ᱰᱟᱭᱟᱞ ᱫᱚ ᱪᱟᱺᱫᱤ ᱫᱷᱟᱛᱩ ᱵᱷᱤᱛᱤ ᱥᱟᱶ ᱨᱚᱝ ᱯᱚᱫᱟᱨᱛᱷ ᱠᱚᱴᱤᱝ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱨᱚᱝ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱪᱟᱸᱫᱚᱭ ᱤᱫᱤ ᱮᱢᱟ ᱟᱨ ᱢᱟᱨᱥᱟᱞ ᱚᱵᱚᱥᱛᱷᱟ ᱞᱮᱠᱟᱛᱮ ᱰᱟᱭᱟᱞ ᱨᱮᱱᱟᱜ ᱨᱚᱝ ᱵᱚᱫᱚᱞᱚᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱹᱰᱤ ᱜᱚᱨᱚᱡᱽ ᱥᱚᱫᱚᱨ ᱮᱢᱟᱱᱟ᱾ ᱡᱟᱦᱟᱸᱱᱟᱜ ᱦᱚᱸ ᱥᱟᱡᱟᱣ, ᱮᱴᱟᱜ ᱟᱨ ᱵᱟᱝ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱥᱟᱡᱟᱣ ᱵᱟᱹᱱᱩᱜ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱛᱮᱦᱮᱧ ᱟᱹᱠᱤᱱᱟᱜ ᱵᱟᱡᱟᱨ ᱨᱮ ᱥᱚᱨᱮᱥ ᱜᱮᱭᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Moels and Co 528 ᱜᱷᱚᱸᱲᱤ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Moels and Co 528 ᱜᱷᱚᱸᱲᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Moels & Co 528 is a highly distinctive timepiece due to its unique rectangular case shape and the asymmetric dial which was sectioned according to the golden ratio. In addition, the see-through case back that shows the mechanical movement working, a 10 ATM water resistance rating much greater than standard 3ATM, a 3mm thick double domed sapphire crystal used mostly on dive watches and the dial painted with metallic shimmers that change colours depending on the light circumstances.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The case measures only 33mm in height (41mm with lugs), 45mm in width and 11mm thick including the double domed sapphire crystal. The custom designed eco-friendly package is small, it measures only 18cm x 8cm x 4cm and I designed it to fit into a mailer bag and reduce shipping costs. Leather strap width and length are 22mm/20mm and 120mm/80mm respectively.
ᱴᱮᱜ ᱠᱚ: Mid century inspired design, automatic watch, designed by woman, clean, classic, metallic colours, TV shaped case, premium materials.
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: I used Vectorworks to develop the technical drawings and instead of using 3D printing I built the mock ups myself using only paper, cardboard and velcro. I then forwarded my CAD files to the factory, where they produced the prototype. The case is manufactured with high precision 5 axis CNC machining and it is made of 316L 1.4404 steel which is the most commonly used metal in watchmaking. Stainless steel remains the best material for case production due to its excellent properties and infinitely recyclability with no loss of quality.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: This is my first product and building a product from scratch is challenging, especially with no academic background in industrial design. I spent a long time on researching and educating myself, but my biggest challenge was finding the design path. It took me 2 years to find it but after that the development went smoothly despite the pandemic.
ᱜᱚᱵᱮᱥᱚᱱᱟ: I used only social networks and received amazing feedback from the general public, watch enthusiasts and even from industry insiders. In just two weeks in reputable watch groups and forums I have received almost 5000 likes and more than 1400 positive comments about the design and 99% of them expressed they would definitely purchase a Moels & Co 528 timepiece due to its unique design, technical specifications and price point. This positive feedback was enough for me to valid my design and move forward.
ᱯᱨᱮᱨᱚᱱᱟ: Thanks to my architecture background I am highly influenced by the Bauhaus and Mid-century Modern. I believe that many people like me are experiencing feelings of nostalgia for long-lasting products from the past that bear much simpler aesthetics so I decided to get back to basics and create a product using the same solid design principles from the past and added the best possible components and modern manufacturing.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in April 2020 in Como, Italy and finished prototype manufacturing in January 2022 in Como, Italy.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Mechanical watches do not require batteries as they are powered through the kinetic energy generated by the wearer's arm movement. A mechanical movement is made entirely of metal and it is incredibly robust, it can be easily serviced and repaired and will last decades with proper maintenance. A mechanical watch is a product that lasts for generations and it never comes to waste, it has an indefinite lifespan which quartz powered watches and smartwatches do not have.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Mark: MOELS+CO, 2022, Trade Mark No: UK00003689538, Holder: MADMAN & FATMAN LTD.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1: Render by Stefan Brown/Renderologists Ltd, Front View Graphite, 2022.
Image #2: Render by Stefan Brown/Renderologists Ltd, Back View, 2022.
Image #3: Render by Stefan Brown/Renderologists Ltd, Exploded View, 2022.
Image #4: Photographer Betina Menescal, 2022.
Image #5: Photographer Betina Menescal, 2022.
Video Credits: A film by Betina Menescal and David Goncalves. Cinematography and Editing by David Goncalves. Music by Matrika, license code: DJBJEWILOGIQV1DZ. All stock footage legally acquired under Shutterstock license.