Ragu Communication ᱨᱮᱱᱟᱜ Biblioteche di Roma ᱵᱨᱟᱸᱰ ᱩᱯᱨᱩᱢ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Biblioteche di Roma ᱵᱨᱟᱸᱰ ᱩᱯᱨᱩᱢ
Ragu Communication ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Sistema Biblioteche di Roma
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#140666 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Biblioteche di Roma ᱵᱨᱟᱸᱰ ᱩᱯᱨᱩᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱤᱵᱞᱤᱳᱛᱮᱠᱮ ᱫᱤ ᱨᱚᱢᱟ ᱫᱚ ᱨᱚᱢ ᱱᱟᱜᱟᱨ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱯᱩᱛᱷᱤ ᱵᱟᱠᱷᱚᱲ ᱡᱟᱹᱞ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱩᱯᱨᱩᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱩᱯᱨᱩᱢ ᱫᱚ ᱯᱩᱛᱷᱤ ᱵᱟᱠᱷᱚᱲ ᱵᱮᱵᱚᱥᱛᱟ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱤᱥᱤ ᱜᱮᱞ ᱢᱚᱬᱮ ᱥᱮᱨᱢᱟ ᱯᱩᱨᱟᱹᱣ ᱢᱟᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱟᱨ ᱱᱟᱶᱟ ᱩᱭᱦᱟᱹᱨ ᱟᱨ ᱥᱮᱴᱮᱨ ᱫᱟᱲᱮᱭᱟᱜ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱟᱨᱮ ᱞᱳᱜᱳ ᱨᱮ ᱢᱤᱫ ᱠᱮᱴᱮᱡ ᱟᱠᱟᱱ ᱯᱩᱛᱷᱤ ᱟᱡᱟᱜ ᱥᱮᱡ ᱛᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱ ᱧᱮᱞᱚᱜ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱢᱤᱫ ᱡᱷᱤᱡᱽ ᱟᱠᱟᱱ ᱯᱩᱛᱷᱤ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱧᱩᱛᱩᱢ ᱨᱮᱭᱟᱜ ᱯᱩᱭᱞᱩ ᱟᱠᱷᱚᱨ ᱞᱮᱠᱟᱛᱮ ᱦᱚᱸ ᱯᱟᱲᱦᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱥᱟᱯᱷᱟ ᱟᱨ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱜᱮᱭᱟ᱾ ᱱᱚᱶᱟ ᱩᱯᱨᱩᱢ ᱫᱚ ᱥᱴᱮᱥᱚᱱᱟᱨᱤ ᱵᱮᱵᱚᱥᱛᱟ, ᱰᱤᱡᱤᱴᱟᱞ ᱴᱟᱪᱯᱭᱮᱸᱴ, ᱵᱤᱡᱽᱧᱟᱯᱚᱱ, ᱵᱟᱦᱨᱮ ᱢᱤᱰᱤᱭᱟ ᱟᱨ ᱪᱤᱱᱦᱟᱹ ᱵᱚᱨᱰ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Biblioteche di Roma ᱵᱨᱟᱸᱰ ᱩᱯᱨᱩᱢ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Biblioteche di Roma ᱵᱨᱟᱸᱰ ᱩᱯᱨᱩᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - ᱴᱮᱜ ᱠᱚ
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- ᱯᱨᱮᱨᱚᱱᱟ
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Ragu Communication
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
