Mohammadreza Eslamparast ᱨᱮᱱᱟᱜ Shadlee ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Shadlee ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ
Mohammadreza Eslamparast ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: SHADLEE Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#140099 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Shadlee ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Shadlee ᱫᱚ ᱮᱝᱜᱟᱛ ᱡᱚ ᱨᱚᱠᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱟᱱᱟᱱᱟᱥ, ᱟᱢ ᱟᱨ ᱟᱢᱞᱤ ᱪᱮᱨᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱡᱚᱛᱚ ᱠᱟᱹᱨᱴᱚᱱ ᱫᱚ ᱴᱷᱟᱶᱠᱟ ᱴᱷᱟᱶ ᱯᱟᱦᱴᱟ 45 ᱢᱤᱢᱤ, ᱡᱷᱚᱞ 45 ᱢᱤᱢᱤ ᱟᱨ ᱩᱥᱩᱞ 130 ᱢᱤᱢᱤ ᱠᱟᱱᱟ ᱾ ᱜᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱫᱚ ᱠᱭᱩᱵᱤᱡᱚᱢ ᱥᱴᱟᱭᱤᱞ ᱨᱮ ᱛᱤ ᱛᱮ ᱟᱹᱠᱩ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱥᱠᱟᱱ ᱠᱟᱛᱮ ᱠᱚᱢᱯᱩᱴᱚᱨ ᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱠᱟᱱᱟ ᱾ ᱯᱮᱴᱮᱡ ᱨᱚᱝ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱪᱮᱫᱟᱜ ᱥᱮ ᱯᱞᱮᱠᱥᱚᱜᱨᱟᱯᱷᱤ ᱪᱷᱟᱯᱟ ᱛᱚᱨᱡᱚᱢᱟ ᱜᱨᱮᱰᱤᱭᱮᱱᱴ ᱵᱟᱝ ᱮᱢ-ᱟ ᱾ ᱡᱚᱛᱚ ᱯᱮᱠᱮᱡ ᱫᱚ ᱢᱤᱫ ᱠᱟᱹᱞᱯᱱᱤᱠ ᱢᱚᱬᱮ ᱩᱫᱩᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱟᱠᱟᱢ, ᱡᱚ, ᱥᱮᱨᱮᱧ ᱡᱤᱱᱤᱥ ᱟᱨ ᱠᱷᱮᱞ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟᱱ ᱵᱤᱥᱮᱥ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱡᱚᱛᱚ ᱯᱮᱠᱮᱡ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱫᱚ ᱟᱡᱟᱜ ᱨᱚᱠᱚᱢ ᱥᱟᱶ ᱡᱩᱰᱟᱹᱣ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Shadlee ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shadlee ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 45 mm x Depth 45 mm x Height 130 mm
- ᱴᱮᱜ ᱠᱚ
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors. - ᱯᱨᱮᱨᱚᱱᱟ
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- May - Jun 2020, Tehran, Iran
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors. - ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Shadlee Juice Makers
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi. - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
