Zhang Yanhui ᱨᱮᱱᱟᱜ Wan Shan Jiu 5696 ᱵᱟᱭᱡᱤᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Wan Shan Jiu 5696 ᱵᱟᱭᱡᱤᱩ ᱯᱮᱠᱮᱡᱤᱝ
Zhang Yanhui ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Wuhan Pufine Creative Technology Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#141116 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Wan Shan Jiu 5696 ᱵᱟᱭᱡᱤᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱣᱟᱱ ᱥᱟᱱ ᱡᱤᱭᱩ ᱕᱖᱙᱖ ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱪᱮᱛᱟᱱ ᱠᱩᱲᱟᱹᱭ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱤ ᱵᱟᱭᱡᱤᱩ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱤᱥᱚᱢ ᱦᱚᱴᱚᱨ ᱯᱤᱲᱦᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱫᱚ ᱛᱤᱱᱠᱚᱱᱤᱭᱟᱹ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱮᱴᱮᱡ ᱟᱨ ᱛᱤᱸᱜᱩ ᱛᱟᱦᱮᱸᱱᱟᱜ ᱠᱟᱱᱟ᱾ ᱛᱤᱱᱠᱚᱱᱤᱭᱟᱹ ᱨᱩᱯ ᱫᱚ ᱯᱟᱪᱮ ᱦᱚᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱮ ᱚᱲᱟᱜ ᱵᱮᱱᱟᱣ ᱨᱮᱱᱟᱜ ᱥᱟᱡᱟᱣ ᱠᱚ ᱟᱨ ᱥᱮᱸᱜᱮᱞ ᱦᱚᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱵᱤᱪᱟᱹᱨ — ᱯᱮ ᱠᱷᱚᱱ ᱫᱷᱟᱹᱨᱛᱤ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱡᱟᱱᱟᱢᱚᱜ ᱠᱟᱱᱟ — ᱡᱚᱲᱟᱣ ᱟᱠᱟᱫᱟ᱾ ᱵᱚᱛᱚᱞ ᱪᱟᱨᱦᱚᱴᱮ ᱫᱤᱥᱚᱢ ᱦᱚᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱧᱩᱛᱩᱢᱟᱱ ᱡᱟᱭᱜᱟ ᱠᱚᱣᱟᱜ ᱛᱤᱱ-ᱰᱟᱭᱢᱮᱱᱥᱚᱱᱟᱞ ᱨᱤᱞᱤᱯᱷ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱷᱟᱹᱨᱛᱤ ᱪᱟᱨᱦᱚᱴᱮ ᱫᱟᱹᱲᱟᱹᱱ ᱨᱮᱱᱟᱜ ᱩᱭᱦᱟᱹᱨ ᱠᱚ ᱮᱢᱚᱜ-ᱟ᱾ ᱢᱤᱫᱴᱮᱱ ᱠᱷᱚᱫᱟᱣ ᱟᱠᱟᱱ ᱰᱟᱴᱩ ᱵᱮᱡ ᱫᱚ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱜᱩᱱ ᱩᱫᱩᱜᱟᱭ᱾ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱚᱥ ᱟᱨ ᱵᱚᱛᱚᱞ ᱵᱟᱨᱭᱟ ᱠᱚ ᱫᱚᱦᱚ ᱟᱨ ᱩᱫᱩᱜ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Wan Shan Jiu 5696 ᱵᱟᱭᱡᱤᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Wan Shan Jiu 5696 ᱵᱟᱭᱡᱤᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Gift Box Size:325*155*115mm
Bottle Size:248*82mm - ᱴᱮᱜ ᱠᱚ
- Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
- ᱯᱨᱮᱨᱚᱱᱟ
- There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Xiang Shasha
Wang shijie
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
