ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Liying Wang ᱨᱮᱱᱟᱜ Designthinkers ᱥᱚᱢᱢᱮᱞᱚᱱ ᱥᱟᱢᱜᱽᱨᱤ

Liying Wang ᱨᱮᱱᱟᱜ Designthinkers ᱥᱚᱢᱢᱮᱞᱚᱱ ᱥᱟᱢᱜᱽᱨᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023

Designthinkers ᱥᱚᱢᱢᱮᱞᱚᱱ ᱥᱟᱢᱜᱽᱨᱤ

Liying Wang ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Academy of Art University

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#141209 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Designthinkers ᱥᱚᱢᱢᱮᱞᱚᱱ ᱥᱟᱢᱜᱽᱨᱤ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱢᱩᱬᱩᱛ ᱞᱟᱠᱛᱤ ᱫᱚ ᱥᱮᱨᱢᱟ ᱞᱮᱠᱟᱱ ᱢᱩᱞ ᱵᱤᱥᱚᱭ ᱥᱟᱶ ᱢᱮᱲᱟᱣᱟᱜ ᱥᱩᱫᱷᱨᱟᱹᱣ ᱥᱚᱢᱢᱮᱞᱚᱱ ᱥᱟᱢᱜᱽᱨᱤ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱜᱟᱛ ᱫᱚ ᱟᱹᱰᱤ ᱚᱠᱛᱚ ᱢᱤᱫ ᱵᱷᱩᱞᱵᱷᱩᱞᱟᱹᱢᱤ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ, ᱡᱟᱦᱟᱸᱨᱮ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱡᱚᱴᱤᱞ ᱦᱚᱨ ᱠᱚᱨᱮ ᱪᱟᱞᱟᱣᱮᱫᱼᱟ, ᱵᱷᱩᱞ ᱦᱚᱨ, ᱵᱟᱝ ᱵᱟᱰᱟᱭ ᱢᱩᱪᱟᱹᱫ ᱟᱨ ᱵᱟᱝ ᱥᱮᱱᱚᱜ ᱡᱟᱜᱟ ᱠᱚ ᱧᱟᱯᱟᱢᱚᱜᱼᱟ᱾ ᱞᱤᱭᱤᱝ ᱣᱟᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱟᱲᱟᱱ ᱨᱮᱭᱟᱜ ᱡᱚᱴᱤᱞᱛᱟ ᱨᱮᱭᱟᱜ ᱯᱨᱚᱛᱤᱠ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱵᱷᱩᱞᱵᱷᱩᱞᱟᱹᱢᱤ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱠᱩᱨᱩᱢᱩᱴᱩᱭᱮᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱦᱚᱨ ᱛᱮ, ᱡᱚᱴᱤᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱥᱤᱨᱡᱚᱱᱥᱤᱞ ᱪᱟᱹᱞᱤ ᱠᱚ ᱠᱚᱞᱯᱚᱱᱟ ᱦᱩᱭᱩᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱧᱮᱞᱚᱜ ᱠᱚ ᱛᱟᱞᱟᱨᱮ ᱢᱮᱲᱟᱣᱟᱜ ᱵᱷᱟᱵᱽᱱᱟ ᱡᱟᱱᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Designthinkers ᱥᱚᱢᱢᱮᱞᱚᱱ ᱥᱟᱢᱜᱽᱨᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Designthinkers ᱥᱚᱢᱢᱮᱞᱚᱱ ᱥᱟᱢᱜᱽᱨᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Poster: 18 in x 24 in, Program: 13 in x 19 in
ᱴᱮᱜ ᱠᱚ
Conference Materials, Visual Communication, Poster, Program, Website, conference signage
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
ᱯᱨᱮᱨᱚᱱᱟ
Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in September 2018 and finished in December 2018 in San Francisco.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ

ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ