Yunlin Dai, Chenchen Li and Ruidong Hua ᱨᱮᱱᱟᱜ Shuang Gou Sheng Fang ᱢᱚᱛᱦᱚᱛ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱫᱟᱨᱩ ᱵᱚᱦᱚᱠ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱤᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Shuang Gou Sheng Fang ᱢᱚᱛᱦᱚᱛ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱫᱟᱨᱩ ᱵᱚᱦᱚᱠ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱤᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Yunlin Dai, Chenchen Li and Ruidong Hua ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Jiangsu Shuanggou Distillery Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#141984 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Shuang Gou Sheng Fang ᱢᱚᱛᱦᱚᱛ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱫᱟᱨᱩ ᱵᱚᱦᱚᱠ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱤᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱛᱷᱤ ᱚᱱᱚᱲ: ᱥᱩᱭᱟᱝ ᱜᱳ ᱥᱮᱝ ᱯᱷᱟᱝ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱ ᱫᱮᱥ ᱨᱮᱭᱟᱜ ᱢᱚᱫ ᱫᱟᱨᱩ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱤᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ। ᱱᱚᱶᱟ ᱵᱚᱦᱚᱠ ᱨᱮ ᱵᱟᱨ ᱜᱚᱲᱚ ᱞᱟᱹᱜᱚᱱ ᱵᱚᱛᱚᱞ ᱢᱮᱱᱟᱜ-ᱟ। ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱮᱱᱟᱜ ᱦᱩᱰᱤᱝ ᱵᱚᱛᱚᱞ ᱨᱮ ᱮᱮᱞᱠᱚᱦᱚᱞ ᱡᱟᱦᱟᱱ ᱪᱟᱶ ᱦᱟᱹᱴᱤᱸ ᱮᱴᱟᱜ ᱦᱟᱹᱴᱤᱸ (68%) ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱚᱫ ᱫᱟᱨᱩ ᱢᱮᱱᱟᱜ-ᱟ, ᱟᱨ ᱞᱟᱛᱟᱨ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱟᱨᱟᱝ ᱵᱚᱛᱚᱞ ᱨᱮ ᱢᱟᱡᱦᱮᱢ ᱡᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱚᱫ ᱫᱟᱨᱩ ᱢᱮᱱᱟᱜ-ᱟ। ᱡᱚᱛᱚ ᱵᱚᱛᱚᱞ ᱠᱚ ᱚᱠᱛᱚ ᱛᱮ ᱦᱮᱡ ᱰᱟᱦᱟᱨ ᱴᱟᱶ ᱠᱟᱹᱴᱤᱡ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱦᱟᱨ ᱦᱚᱸ ᱠᱚᱨᱟᱶ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱟᱨᱵᱟᱝ ᱵᱟᱨ ᱢᱚᱫ ᱫᱟᱨᱩ ᱠᱚ ᱴᱷᱮᱱ ᱴᱷᱮᱱ ᱡᱩᱲᱟᱶᱛᱮ ᱱᱟᱶᱟ ᱱᱟᱶᱟ ᱨᱚᱡ ᱠᱚ ᱦᱚᱸ ᱛᱮᱭᱟᱨ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ। ABS ᱟᱨ PE ᱨᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱵᱟᱨ ᱛᱟᱹᱭᱚᱢ ᱠᱚ ᱨᱚᱡᱽ ᱜᱳᱞᱰ (rose gold) ᱨᱮᱭᱟᱜ ᱠᱚᱴᱤᱝ ᱛᱮ ᱚᱲᱟᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱛᱟᱞᱟ ᱛᱮ ᱡᱩᱲᱟᱶ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱪᱷᱤᱫᱟᱜ ᱵᱟᱦᱨᱮ ᱚᱰᱚᱠ ᱟᱠᱟᱱᱟ ᱟᱨ ᱡᱷᱤᱡᱽ ᱛᱮ ᱮᱴᱟᱜ ᱮᱢ ᱟᱠᱟᱱᱟ। ᱵᱚᱠᱥ ᱟᱨ ᱵᱚᱛᱚᱞ ᱠᱚ ᱨᱮ ᱨᱛᱚᱱ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱠᱚ ᱥᱟᱡᱟᱣ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱪᱤᱛᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱛᱟᱹᱭᱚᱢ ᱡᱩᱭᱩᱢ ᱫᱟᱨᱩ ᱴᱷᱟᱶ ᱠᱚ ᱨᱮᱭᱟᱜ ᱪᱚᱴ ᱠᱷᱚᱱ ᱵᱟᱦᱟ ᱟᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Shuang Gou Sheng Fang ᱢᱚᱛᱦᱚᱛ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱫᱟᱨᱩ ᱵᱚᱦᱚᱠ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱤᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shuang Gou Sheng Fang ᱢᱚᱛᱦᱚᱛ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱫᱟᱨᱩ ᱵᱚᱦᱚᱠ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱤᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。 - ᱴᱮᱜ ᱠᱚ
- crafts, Baijiu, spirit, packaging, art
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development. - ᱯᱨᱮᱨᱚᱱᱟ
- During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu. - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
