China Resources Snow Breweries Ltd. ᱨᱮᱱᱟᱜ Snow Zero ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Snow Zero ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ
China Resources Snow Breweries Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: China Resources Snow Breweries
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#144346 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Snow Zero ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱱᱚ ᱡᱤᱨᱚ (Snow Zero) ᱫᱚ ᱢᱤᱫ ᱠᱚᱢ-ᱟᱹᱞᱠᱳᱦᱳᱞ ᱟᱨ ᱠᱚᱢ-ᱠᱮᱞᱚᱨᱤ ᱦᱟᱰ ᱥᱯᱟᱨᱠᱚᱞᱤᱝ ᱫᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱡᱤᱨᱚ ᱧᱩᱛᱩᱢ ᱫᱚ ᱛᱟᱞᱟᱧᱤᱫᱟᱹ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱩᱪᱟᱹᱫ ᱟᱨ ᱮᱛᱦᱚᱵ ᱵᱟᱨᱭᱟ ᱞᱮᱠᱟᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱯᱮᱠᱮᱡ ᱨᱮᱭᱟᱜ ᱤᱱᱯᱷᱤᱱᱤᱴᱤ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱞᱮᱛᱟᱲ ᱛᱟᱦᱮᱸᱱ ᱨᱮᱭᱟᱜ ᱵᱤᱪᱟᱹᱨ ᱮᱢ ᱩᱫᱩᱜᱟᱭ᱾ ᱐ ᱟᱝᱠ ᱫᱚ ᱯᱮᱭᱟ-ᱰᱟᱭᱢᱮᱱᱥᱚᱱ ᱞᱤᱠᱩᱭᱤᱰ ᱢᱮᱴᱟᱞ ᱮᱯᱷᱮᱠᱴ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱦᱟᱞᱠᱟ ᱟᱨ ᱨᱤᱡᱷᱟᱹᱣ ᱥᱚᱣᱟᱫ ᱩᱫᱩᱜᱚᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱯᱟᱭᱚᱱᱤᱭᱚᱨ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱨᱴ ᱥᱴᱟᱭᱤᱞ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱟᱜᱟᱢ ᱫᱤᱱ ᱞᱮᱠᱟᱱ ᱧᱮᱞ ᱮᱢᱚᱜᱼᱟ᱾ ᱫᱟᱜ ᱴᱩᱯᱩᱫ ᱞᱮᱠᱟᱱ ᱵᱚᱛᱚᱞ ᱠᱚ ᱢᱚᱪᱟ ᱥᱟᱶ ᱢᱚᱪᱟ ᱡᱚᱲᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱵᱟᱨᱭᱟ ᱵᱚᱛᱚᱞ ᱢᱤᱫ ᱱᱟᱶᱟ ᱤᱱᱯᱷᱤᱱᱤᱴᱤ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱵᱮᱱᱟᱣᱟ᱾ ᱟᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱠᱮᱱ ᱟᱨ ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Snow Zero ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Snow Zero ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm - ᱴᱮᱜ ᱠᱚ
- Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- aluminum can and glass bottle
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
- ᱯᱨᱮᱨᱚᱱᱟ
- The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Dong Yan
Weixi Zhou
Yu Zhai
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
