Responsive Spaces and Michael Holzer ᱨᱮᱱᱟᱜ Spot On ᱪᱮᱫᱟᱜ ᱩᱡᱟᱹᱲ ᱛᱷᱟᱯᱚᱱ

Responsive Spaces and Michael Holzer ᱨᱮᱱᱟᱜ Spot On ᱪᱮᱫᱟᱜ ᱩᱡᱟᱹᱲ ᱛᱷᱟᱯᱚᱱ ᱫᱚ ᱥᱚᱛᱷᱟᱯᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱥᱳᱱᱟᱥᱚᱛᱷᱟᱯᱚᱱ· 2023

Spot On ᱪᱮᱫᱟᱜ ᱩᱡᱟᱹᱲ ᱛᱷᱟᱯᱚᱱ

Responsive Spaces and Michael Holzer ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Creative Region / City of Linz

ᱥᱚᱛᱷᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#144465 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Spot On ᱪᱮᱫᱟᱜ ᱩᱡᱟᱹᱲ ᱛᱷᱟᱯᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱠᱷᱟᱹᱞᱤ ᱫᱚᱠᱟᱱ ᱠᱷᱤᱲᱠᱤ ᱠᱚ ᱵᱳᱨᱤᱝ ᱜᱮᱭᱟ᱾ ᱠᱳᱵᱷᱤᱰ-᱑᱙ ᱢᱚᱦᱟᱢᱟᱨᱤ ᱠᱷᱟᱹᱛᱤᱨ ᱞᱤᱱᱡᱽ ᱥᱚᱦᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱠᱷᱟᱹᱞᱤ ᱫᱚᱠᱟᱱ ᱠᱷᱤᱲᱠᱤ ᱠᱚ ᱟᱨᱦᱚᱸ ᱡᱚᱨᱩᱨᱤ ᱵᱤᱥᱚᱭ ᱦᱩᱭ ᱮᱱᱟ᱾ ᱥᱚᱦᱚᱨ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱟᱝ ᱡᱟᱭᱜᱟ ᱠᱚᱨᱮ ᱱᱚᱶᱟ ᱡᱟᱭᱜᱟ ᱠᱚ ᱵᱟᱝ ᱵᱮᱵᱷᱟᱨ ᱯᱨᱚᱫᱚᱨᱥᱚᱱ ᱡᱟᱭᱜᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱱᱤᱛᱚᱜ ᱵᱮᱥ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱮᱠᱞᱟ ᱫᱚᱠᱟᱱ ᱠᱷᱤᱲᱠᱤ ᱛᱷᱟᱯᱚᱱ ᱟᱨ "ᱥᱯᱚᱴ ᱚᱱ" ᱨᱮᱱᱟᱜ ᱠᱚᱱᱥᱮᱯᱴ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱮᱱᱟ᱾ ᱪᱮᱫᱟᱜ ᱩᱡᱟᱹᱲ ᱛᱷᱟᱯᱚᱱ ᱠᱚ ᱠᱷᱟᱹᱞᱤ ᱠᱷᱤᱲᱠᱤ ᱠᱚ ᱢᱚᱱᱮ ᱡᱤᱨᱟᱹᱣ ᱟᱨ ᱟᱥᱚᱞ ᱠᱟᱞᱟ ᱠᱷᱚᱸᱰ ᱨᱮ ᱵᱚᱫᱚᱞ ᱠᱟᱜ-ᱟ, ᱟᱨ ᱥᱟᱶᱛᱮ ᱞᱳᱠᱟᱞ ᱵᱮᱯᱟᱨ ᱠᱚ ᱢᱟᱹᱱ ᱚᱠᱛᱚ ᱢᱚᱸᱪ ᱮᱢᱟᱜ-ᱟ᱾ ᱟᱞᱮ ᱫᱩᱞᱟᱹᱲᱮᱭᱟ᱾ ᱞᱤᱱᱡᱽ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Spot On ᱪᱮᱫᱟᱜ ᱩᱡᱟᱹᱲ ᱛᱷᱟᱯᱚᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Spot On ᱪᱮᱫᱟᱜ ᱩᱡᱟᱹᱲ ᱛᱷᱟᱯᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
ᱴᱮᱜ ᱠᱚ: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
ᱜᱚᱵᱮᱥᱚᱱᱟ: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
ᱯᱨᱮᱨᱚᱱᱟ: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: Since August 2021 in Linz
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus