Bianka Foldi and Robert Valoczi ᱨᱮᱱᱟᱜ It Is In Your Genes ᱪᱟᱹᱞᱩ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
It Is In Your Genes ᱪᱟᱹᱞᱩ ᱪᱤᱱᱦᱟᱹ
Bianka Foldi and Robert Valoczi ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Genecontact
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#144669 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
It Is In Your Genes ᱪᱟᱹᱞᱩ ᱪᱤᱱᱦᱟᱹ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱡᱤᱱᱚᱴᱟᱭᱯᱤᱝ ᱥᱮᱵᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱚᱡᱚᱢ ᱠᱷᱚᱱ ᱦᱮᱡ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱡᱤᱱᱮᱴᱤᱠ ᱨᱩᱣᱟᱹ ᱠᱚᱣᱟᱜ ᱥᱟᱢᱱᱟ ᱥᱚᱢᱟᱵᱷᱟᱵᱽᱱᱟ ᱵᱟᱰᱟᱭ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱰᱤᱮᱱᱮ ᱵᱚᱱᱚᱛ ᱞᱮᱠᱟ ᱜᱮ, ᱰᱤᱡᱟᱭᱤᱱ ᱵᱷᱟᱵᱽᱱᱟ ᱦᱚᱸ ᱠᱳᱰ ᱨᱮᱭᱟᱜ ᱥᱤᱥᱴᱚᱢ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱟᱠᱷᱚᱨ ᱠᱚ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱟᱥᱚᱞ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱠᱟᱱ ᱢᱳᱨᱥ ᱠᱳᱰ ᱠᱟᱱᱟ᱾ ᱡᱟᱦᱟᱸ ᱜᱟᱛᱮ ᱦᱚᱸ ᱱᱚᱶᱟ ᱦᱚᱨᱟ ᱛᱮ ᱧᱮᱞᱚᱜ ᱜᱟᱱᱚᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱛᱤᱝᱜᱩ ᱞᱳᱜᱳ ᱫᱚ ᱪᱟᱹᱞᱩ ᱪᱤᱱᱦᱟᱹ ᱛᱮ ᱵᱚᱫᱚᱞ ᱮᱫᱟ᱾ ᱞᱳᱜᱳ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱳᱰ ᱛᱮ ᱚᱞ ᱟᱠᱟᱱ ᱜᱚᱨᱚᱡᱤᱭᱟᱹᱣᱟᱜ ᱧᱩᱛᱩᱢ ᱠᱟᱱᱟ, ᱰᱤᱮᱱᱮ ᱨᱮᱭᱟᱜ ᱵᱟᱨᱟᱝ-ᱜᱩᱸᱰᱟᱹᱞᱤ ᱵᱚᱱᱚᱛ ᱨᱮᱭᱟᱜ ᱪᱚᱠᱟᱨ ᱦᱟᱛᱟᱣ ᱮᱫᱟ᱾ ᱱᱚᱝᱠᱟ ᱜᱮ ᱜᱚᱨᱚᱡᱤᱭᱟᱹᱣᱟᱜ ᱠᱟᱹᱢᱤ ᱫᱚ ᱵᱷᱟᱵᱽᱱᱟ ᱟᱨ ᱧᱮᱞᱚᱜ ᱵᱟᱱᱟᱨ ᱞᱮᱠᱟ ᱛᱮ ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
It Is In Your Genes ᱪᱟᱹᱞᱩ ᱪᱤᱱᱦᱟᱹ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ It Is In Your Genes ᱪᱟᱹᱞᱩ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- ᱴᱮᱜ ᱠᱚ
- dynamic brand identity, flexible brand identity, brand identity
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - ᱯᱨᱮᱨᱚᱱᱟ
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
