China Resources Snow Breweries Ltd. ᱨᱮᱱᱟᱜ Qinshihuang Cpa Beer Packaging (ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Qinshihuang Cpa Beer Packaging (ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ)
China Resources Snow Breweries Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: China Resources Snow Breweries
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#144566 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Qinshihuang Cpa Beer Packaging (ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ) ᱵᱟᱵᱚᱛ ᱛᱮ
Qinshihuang CPA ᱚᱠᱟ China Pale Ale ᱠᱮᱴᱮᱜᱚᱨᱤ ᱨᱮᱱ ᱢᱤᱫ craft beer ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱵᱳᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱟᱨ ᱜᱚᱫᱚ ᱨᱮ Qin ᱟᱢᱴᱤ ᱨᱮᱭᱟᱜ ᱢᱩᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱮᱞᱤᱢᱮᱱᱴ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱨᱩᱯ ᱠᱚ Qin ᱟᱨ Han ᱟᱢᱴᱤ ᱨᱮᱭᱟᱜ ᱨᱤᱢᱤᱞ ᱯᱟᱴᱴᱚᱨᱚᱱ ᱞᱮᱠᱟᱛᱮ ᱢᱮᱭᱟᱫ ᱜᱳᱵᱞᱮᱴ ᱫᱚ ᱩᱭᱩ ᱫᱩᱲᱩᱵᱽ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱵᱳᱛᱚᱞ ᱜᱚᱫᱚ ᱠᱚ ᱴᱷᱮᱱᱭᱟᱜ ᱢᱤᱫ ᱯᱟᱴᱟᱠᱚᱛᱷᱟ ᱫᱚ ᱡᱚᱛᱚ ᱫᱟᱨᱟᱭ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱮᱴᱟᱜ ᱯᱨᱚᱰᱚᱠᱴ ᱫᱚ China Pale Ale ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱢᱩᱭ ᱯᱩᱛᱷᱤᱦᱟᱲ ᱠᱟᱱᱟ ᱾ ᱢᱩᱠᱷᱨᱮᱭᱟᱜ ᱛᱮᱦᱮᱸᱭᱟᱜ ᱢᱤᱫ seal script ᱟᱠᱷᱚᱨ, ᱚᱠᱟ ᱪᱮᱫ ᱠᱤᱱ Qin ᱟᱢᱴᱤ ᱨᱮᱭᱟᱜ ᱡᱩᱛᱩᱲ ᱯᱷᱚᱸᱴ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱫᱟ, ᱢᱤᱫ ᱛᱮᱦᱮᱸᱭᱟᱜ ᱟᱨ ᱠᱞᱟᱥᱤᱠᱟᱞ ᱨᱩᱯ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ 315 ml ᱠᱟᱸᱪ ᱵᱳᱛᱚᱞ ᱟᱨ 550 ml ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱠᱮᱱ ᱨᱩᱯ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Qinshihuang Cpa Beer Packaging (ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Qinshihuang Cpa Beer Packaging (ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm - ᱴᱮᱜ ᱠᱚ
- CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- aluminium can, glass bottle
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
- ᱯᱨᱮᱨᱚᱱᱟ
- Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
