Tiger Pan ᱨᱮᱱᱟᱜ Yi Xin Distillation ᱢᱚᱫ (ᱥᱯᱤᱨᱤᱴᱥ) ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Yi Xin Distillation ᱢᱚᱫ (ᱥᱯᱤᱨᱤᱴᱥ) ᱯᱮᱠᱮᱡᱤᱝ
Tiger Pan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beijing Shunxin Agriculture Holding Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#145831 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Yi Xin Distillation ᱢᱚᱫ (ᱥᱯᱤᱨᱤᱴᱥ) ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Yi Xin Distillation ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱟ ᱨᱮᱱᱟᱜ ᱢᱚᱫ ᱵᱽᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱟᱺᱪ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱪᱮᱛᱟᱱ ᱨᱮᱱᱟᱜ ᱡᱷᱟᱞᱢᱟᱞ ᱟᱨ ᱥᱟᱯᱲᱟᱣ ᱫᱚ ᱞᱟᱹᱴᱩ ᱚᱪᱚᱜᱼᱟ ᱟᱨ ᱱᱚᱶᱟ ᱯᱨᱚᱰᱟᱠᱴ ᱫᱚ ᱥᱮᱨᱟᱢᱤᱠ ᱰᱟᱵᱟ ᱨᱮ ᱟᱹᱠᱷᱨᱤᱧ ᱠᱟᱱ ᱚᱱᱠᱟᱱᱟᱜ ᱢᱚᱫ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱢᱟᱨᱮ ᱪᱤᱱᱟ ᱫᱷᱟᱹᱨᱛᱤ ᱛᱮ ᱚᱞ ᱟᱠᱟᱱ ᱢᱤᱫ ᱵᱤᱸᱜᱽᱨᱟᱡᱽ (ᱰᱨᱮᱜᱚᱱ) ᱫᱚ ᱵᱚᱛᱚᱞ ᱦᱚᱴᱚᱜ ᱨᱮ ᱥᱟᱵ ᱟᱠᱟᱫᱟ ᱟᱨ ᱢᱩᱞ ᱩᱯᱩᱨᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤᱭᱟ, ᱚᱱᱟᱛᱮ ᱡᱟᱦᱟᱱ ᱪᱷᱟᱯᱟ ᱞᱮᱵᱚᱞ ᱵᱟᱝ ᱞᱟᱹᱠᱛᱤᱭᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱫᱚ ᱟᱞᱜᱟ ᱜᱮᱭᱟ ᱟᱨ ᱯᱟᱨᱚᱢᱯᱚᱨᱟ ᱪᱤᱱᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱥᱟᱢᱟᱱ ᱥᱟᱡᱟᱣ (ᱥᱤᱢᱮᱴᱨᱤ) ᱯᱟᱸᱡᱟᱭᱮᱫᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ 180 ᱜᱩᱱᱟᱱ 130 ᱜᱩᱱᱟᱱ 285 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱡᱩᱜᱽ ᱡᱩᱜᱽ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱮ ᱫᱚᱦᱲᱟ ᱫᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱨᱩᱯ ᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Yi Xin Distillation ᱢᱚᱫ (ᱥᱯᱤᱨᱤᱴᱥ) ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yi Xin Distillation ᱢᱚᱫ (ᱥᱯᱤᱨᱤᱴᱥ) ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottle size: 180mm x 130mm x 285mm
- ᱴᱮᱜ ᱠᱚ
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Tiger Pan
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Tiger Pan
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
