Li Huang ᱨᱮᱱᱟᱜ Milk Fit ᱯᱟᱹᱠᱮᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Milk Fit ᱯᱟᱹᱠᱮᱡ ᱰᱤᱡᱟᱭᱤᱱ
Li Huang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shiny Meadow
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#148433 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Milk Fit ᱯᱟᱹᱠᱮᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Milk Fit ᱫᱚ ᱦᱟᱞᱠᱟ ᱛᱟᱡᱟ ᱛᱚᱣᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱚᱴᱟ ᱟᱨ ᱟᱹᱰᱤ ᱪᱷᱚᱞᱪᱷᱚᱞ ᱧᱮᱞᱚᱜᱟᱱ PET ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱨᱮ PE ᱰᱷᱟᱠᱚᱱ ᱟᱨ BOPP ᱞᱮᱵᱚᱞ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱠᱟ ᱛᱮ ᱠᱟᱺᱪ ᱞᱮᱠᱟᱱ ᱰᱷᱟᱸᱪᱮ ᱦᱩᱭᱩᱜᱼᱟ ᱟᱨ ᱛᱚᱣᱟ ᱯᱷᱟᱨᱪᱟ ᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱢᱤᱫ ᱥᱮᱴ ᱨᱮ 450 ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱯᱮᱭᱟ ᱵᱚᱛᱚᱞ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱟᱹᱰᱤ ᱞᱮᱠᱟᱱ ᱛᱟᱦᱮᱸᱱ ᱛᱮ ᱧᱮᱞ ᱚᱪᱚ ᱟᱠᱟᱱ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱯᱩᱥᱤ ᱫᱚ ᱢᱩᱬᱩᱛ ᱧᱮᱞᱚᱜ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ᱾ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱨᱚᱝ ᱫᱚ ᱯᱷᱟᱨᱢ ᱨᱮᱱᱟᱜ ᱥᱟᱱᱟᱢ ᱡᱤᱭᱚᱱ ᱟᱵᱷᱟᱣᱟ (ecology) ᱠᱚ ᱩᱫᱩᱜᱼᱟ᱾ ᱞᱮᱵᱚᱞ ᱨᱮᱱᱟᱜ ᱨᱤᱥᱟᱭᱠᱮᱞᱤᱝ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱫᱚ ᱡᱤᱭᱚᱱᱼᱡᱟᱭᱜᱟ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱵᱤᱪᱟᱹᱨ ᱠᱚ ᱜᱚᱲᱚᱭᱟ᱾ ᱱᱚᱶᱟ ᱯᱩᱥᱤ ᱫᱚ ᱱᱚᱶᱟ ᱡᱤᱱᱤᱥ ᱠᱮ ᱵᱷᱟᱹᱜᱽᱲᱟ ᱡᱤᱭᱟᱹᱞᱤ ᱵᱟᱧᱪᱟᱣ ᱟᱨᱡᱤ (campaign) ᱥᱟᱶ ᱦᱚᱸ ᱡᱚᱲᱟᱣ ᱮᱫᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Milk Fit ᱯᱟᱹᱠᱮᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Milk Fit ᱯᱟᱹᱠᱮᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- A set of three bottles, 450ml/69*69*164.2mm/each bottle
- ᱴᱮᱜ ᱠᱚ
- Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- PET high permeability bottle
PE bottle cap
BOPP label - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
- ᱯᱨᱮᱨᱚᱱᱟ
- The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Li.Huang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
