ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Wei Li - Orange One ᱨᱮᱱᱟᱜ Spicy Shrimp Soybean Sauce ᱥᱚᱥ ᱯᱮᱠᱮᱡᱤᱝ (ᱡᱩᱛᱟᱹᱛ ᱯᱮᱠᱮᱡᱤᱝ)

Wei Li - Orange One ᱨᱮᱱᱟᱜ Spicy Shrimp Soybean Sauce ᱥᱚᱥ ᱯᱮᱠᱮᱡᱤᱝ (ᱡᱩᱛᱟᱹᱛ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2023

Spicy Shrimp Soybean Sauce ᱥᱚᱥ ᱯᱮᱠᱮᱡᱤᱝ (ᱡᱩᱛᱟᱹᱛ ᱯᱮᱠᱮᱡᱤᱝ)

Wei Li - Orange One ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Shenzhen Orange One Advertising Design Co., Ltd

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#149029 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Spicy Shrimp Soybean Sauce ᱥᱚᱥ ᱯᱮᱠᱮᱡᱤᱝ (ᱡᱩᱛᱟᱹᱛ ᱯᱮᱠᱮᱡᱤᱝ) ᱵᱟᱵᱚᱛ ᱛᱮ

ᱥᱯᱟᱭᱥᱤ ᱥᱨᱤᱢᱯ ᱥᱚᱭᱟᱵᱤᱱ ᱥᱚᱥ ᱫᱚ ᱤᱪᱟᱹ ᱯᱮᱥᱴ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱮᱴᱟᱜ ᱚᱱᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱡᱟᱦᱟᱸ ᱠᱮᱴᱮᱡ ᱟᱨ ᱧᱮᱞᱚᱜ ᱨᱚᱝ ᱠᱚ ᱵᱮᱵᱷᱟᱨᱟ, ᱚᱱᱟ ᱠᱷᱚᱱ ᱟᱞᱜᱟ ᱞᱮᱠᱟᱛᱮ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱟᱞᱜᱟ ᱟᱨ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱦᱚᱨ ᱯᱟᱸᱡᱟ ᱮᱫᱟᱭ᱾ ᱵᱟᱦᱨᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱢᱩᱬᱩᱛ ᱜᱨᱟᱯᱷᱤᱠ ᱞᱮᱠᱟᱛᱮ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱤᱪᱟᱹ ᱦᱚᱨᱚᱯ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱᱟᱜ ᱡᱟᱨ ᱨᱮ ᱢᱤᱫ ᱟᱞᱜᱟ ᱜᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱢᱮᱱᱟᱜ ᱞᱮᱵᱮᱞ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱱᱚᱨᱚᱢ ᱦᱟᱹᱠᱩ ᱰᱟᱞᱤ ᱞᱮᱠᱟᱱ ᱨᱩᱯ ᱛᱮ ᱡᱤᱱᱤᱥ ᱫᱚ ᱞᱚᱞᱚ ᱟᱨ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱪᱟᱬᱮ ᱧᱟᱢᱟᱭ᱾ ᱜᱚᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱡᱟᱦᱟᱱ ᱵᱟᱝ ᱱᱚᱥᱴᱚᱜ (ᱵᱟᱝ ᱰᱤᱜᱨᱮᱰᱮᱵᱚᱞ) ᱯᱞᱟᱥᱴᱤᱠ ᱵᱟᱹᱱᱩᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱜᱟᱰᱟ ᱟᱨ ᱦᱟᱥᱟ ᱨᱮᱱᱟᱜ ᱠᱚᱥᱴᱚ ᱠᱚᱢᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱫᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱨᱟᱠᱨᱤᱛᱤ ᱵᱟᱸᱪᱟᱣ ᱵᱟᱵᱚᱛ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱪᱮᱛᱱᱟ ᱦᱟᱨᱟ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱸ ᱜᱚᱲᱚ ᱮᱢᱟᱭ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Spicy Shrimp Soybean Sauce ᱥᱚᱥ ᱯᱮᱠᱮᱡᱤᱝ (ᱡᱩᱛᱟᱹᱛ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Spicy Shrimp Soybean Sauce ᱥᱚᱥ ᱯᱮᱠᱮᱡᱤᱝ (ᱡᱩᱛᱟᱹᱛ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
75x75x255mm
ᱴᱮᱜ ᱠᱚ
Sauce, shrimp, seasoning, chili paste
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Packaging structure and packaging material
ᱜᱚᱵᱮᱥᱚᱱᱟ
Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
ᱯᱨᱮᱨᱚᱱᱟ
his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Designer:Wei Li
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
picture#1:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5:designer Wei Li,Spicy shrimp soybean sauce,2020

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Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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