ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Hsiaojou Huang ᱨᱮᱱᱟᱜ Animate ᱯᱮᱠᱮᱡᱤᱝ

Hsiaojou Huang ᱨᱮᱱᱟᱜ Animate ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2023

Animate ᱯᱮᱠᱮᱡᱤᱝ

Hsiaojou Huang ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Yin Bao Pet Health Enterprise Co., Ltd.

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#149311 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Animate ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

Animate ᱫᱚ ᱵᱤᱲᱟᱹᱣ ᱠᱚᱣᱟᱜ ᱠᱩᱠᱢᱩ ᱥᱚᱵᱷᱟᱵᱽ ᱟᱨ ᱠᱷᱚᱸᱫᱽᱨᱚᱸᱫᱽ ᱞᱟᱹᱜᱤᱫ ᱫᱩᱞᱟᱹᱲ ᱧᱮᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱢᱟᱠᱟᱨᱚᱱ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱧᱮᱞ ᱛᱮ ᱜᱮ ᱨᱟᱹᱥᱠᱟᱹ ᱜᱮᱭᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱦᱚᱸ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱤᱲᱟᱹᱣ ᱨᱮᱭᱟᱜ ᱥᱚᱠᱛᱚ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱱᱟᱯᱟᱭ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢᱟᱜᱼᱟ᱾ ᱜᱟᱹᱦᱤᱨ ᱟᱨ ᱪᱚᱨᱚᱠ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱵᱮᱵᱷᱟᱨ ᱛᱮ Animate ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱟᱹᱰᱤ ᱮᱴᱟᱜ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱴᱟᱜ ᱵᱤᱲᱟᱹᱣ ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱷᱚᱱ ᱵᱷᱮᱜᱟᱨ ᱜᱮᱭᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱟᱹᱫᱷᱟᱨᱚᱱ ᱞᱮᱠᱟᱛᱮ ᱵᱤᱲᱟᱹᱣ ᱠᱚᱣᱟᱜ ᱯᱷᱚᱴᱚ ᱞᱟᱜᱟᱜ ᱛᱟᱦᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱠᱤᱨᱤᱧ ᱦᱚᱲ ᱠᱚ ᱟᱡᱟᱜ ᱵᱤᱲᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱤᱠ ᱯᱷᱚᱨᱢᱩᱞᱟ ᱟᱨ ᱞᱚᱲᱦᱚᱱ ᱠᱚ ᱥᱟᱹᱦᱤᱡ ᱛᱮ ᱵᱟᱰᱟᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Animate ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Animate ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
ᱴᱮᱜ ᱠᱚ
Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Due to the color different principles performed between screens and print out, we took time on selecting the colors.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
ᱯᱨᱮᱨᱚᱱᱟ
Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
Yin Bao Pet Health Enterprise Co., Ltd.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ