PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Lay's More Belgian Really Impossible ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Lay's More Belgian Really Impossible ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: PepsiCo Design & Innovation
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#149717 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Lay's More Belgian Really Impossible ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Lay's More Belgian Really Impossible ᱫᱚ ᱵᱮᱞᱡᱤᱭᱟᱢ ᱨᱮ ᱟᱹᱠᱷᱨᱤᱸᱜ ᱠᱟᱱ ᱟᱞᱩ ᱪᱤᱯᱥ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱥᱤᱢᱟᱹ ᱠᱟᱛᱮᱫ ᱪᱷᱟᱯᱟ (ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ) ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ Brussels Ketjep ᱥᱟᱶᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱵᱟᱨᱭᱟ ᱱᱟᱶᱟ ᱴᱚᱴᱷᱟᱨᱮᱱᱟᱜ ᱥᱚᱣᱟᱫ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱵᱮᱞᱡᱤᱭᱟᱢ ᱨᱮᱱ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚ ᱠᱮᱴᱮᱡ ᱴᱚᱴᱷᱟ ᱪᱮᱛᱟᱱ ᱞᱮᱠᱟᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱚ ᱱᱮᱦᱚᱨ ᱞᱮᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱵᱟᱨᱭᱟ ᱵᱤᱪᱟᱹᱨ ᱥᱟᱱᱟᱢ ᱠᱷᱚᱱ ᱡᱟᱹᱥᱛᱤ ᱵᱷᱚᱴ ᱠᱚ ᱧᱟᱢ ᱞᱮᱫᱟ, ᱚᱱᱟ ᱠᱚ ᱯᱮᱠ ᱪᱮᱛᱟᱱ ᱨᱮ ᱩᱫᱩᱜ ᱟᱨ ᱛᱮᱭᱟᱨᱤᱡ ᱠᱚᱣᱟᱜ ᱧᱩᱛᱩᱢ ᱥᱟᱶᱛᱮ ᱚᱞ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱦᱚᱨ ᱫᱚ ᱚᱱᱟ ᱥᱱᱮᱠᱥ ᱵᱟᱡᱟᱨ ᱨᱮᱭᱟᱜ ᱛᱮᱞᱟ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱴᱚᱴᱷᱟᱨᱮᱱᱟᱜ ᱵᱽᱨᱟᱸᱰ ᱠᱚ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱥᱚᱣᱟᱫ ᱟᱨ ᱫᱟᱹᱵᱤ ᱠᱚ ᱮᱢᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱠᱛᱤ ᱫᱚ Lay's ᱵᱽᱨᱟᱸᱰ ᱨᱮᱱ ᱱᱤᱛᱚᱜᱟᱜ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚ ᱫᱚᱦᱚ ᱛᱟᱦᱮᱸᱱ ᱟᱨ ᱱᱟᱶᱟ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚ ᱟᱹᱜᱩ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Lay's More Belgian Really Impossible ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lay's More Belgian Really Impossible ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- ᱯᱨᱮᱨᱚᱱᱟ
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
