Antonia Skaraki ᱨᱮᱱᱟᱜ The Wine Bag ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
The Wine Bag ᱯᱟᱠᱮᱡᱤᱝ
Antonia Skaraki ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: The Wine Bag
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#152156 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
The Wine Bag ᱯᱟᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Lidl ᱞᱟᱹᱜᱤᱫ ᱵᱤᱥᱮᱥ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱠᱨᱤᱥᱢᱟᱥ ᱥᱤᱢᱤᱛ ᱥᱚᱝᱥᱠᱚᱨᱚᱱ ᱞᱮᱠᱟᱛᱮ, AS ᱫᱚ ᱠᱷᱚᱨᱤᱫᱫᱟᱨ The Wine Barrel ᱞᱟᱹᱜᱤᱫ 1.5lt wine-in-box ᱥᱮᱢᱤ-ᱰᱨᱟᱭ ᱣᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱯᱟᱠᱮᱡᱤᱝ ᱛᱮᱭᱟᱨ ᱞᱮᱫ-ᱟ᱾ ᱠᱚᱱᱴᱮᱱᱚᱨ ᱫᱚ ᱦᱮᱸᱰᱵᱮᱜᱽ ᱞᱮᱠᱟᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱥᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥᱠᱚ ᱥᱮᱞᱮᱫ ᱠᱟᱛᱮ ᱯᱟᱨᱟᱵᱽ ᱨᱮᱭᱟᱜ ᱵᱮᱱᱟᱣ ᱟᱨ ᱢᱚᱡᱽᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱵᱚᱫᱷ ᱮᱢ ᱞᱟᱹᱜᱤᱫ᱾ ᱪᱟᱢᱲᱟ ᱨᱮᱭᱟᱜ ᱠᱚᱲᱟᱝ ᱥᱮᱞᱮᱫ ᱠᱟᱛᱮ ᱱᱤᱡᱚᱨ ᱨᱚᱯ ᱩᱥᱩᱞ ᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱥᱟᱹᱨᱤ ᱟᱨ ᱫᱟᱢᱤ ᱵᱚᱫᱷ ᱮᱢᱮᱱᱟ᱾ ᱵᱚᱫᱚᱞ ᱯᱩᱨᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ, ᱢᱤᱫᱴᱟᱝ ᱟᱨᱟᱜ ᱥᱩᱛᱟᱹᱢ ᱥᱴᱨᱟᱯ ᱞᱮᱠᱟᱛᱮ ᱞᱟᱜᱟᱣ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱮᱜᱽ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱥᱟᱹᱨᱤᱯᱚᱱ ᱮᱢᱚᱜ-ᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
The Wine Bag ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Wine Bag ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Paper Box Width 250mm x Depth 100mm x Height 185mm
- ᱴᱮᱜ ᱠᱚ
- WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The package is a bag in box for wine. The outside is paperback.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Product was distributed in all Lidl supermarkets throughout Greece.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- creative director: Antonia Skaraki and art director: Andreas Deskas
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