Wei Jiang ᱨᱮᱱᱟᱜ Zongchuan 1929 ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Zongchuan 1929 ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Wei Jiang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Xi'an Yiwen Brand Design Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#152257 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Zongchuan 1929 ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Zongchuan 1929 ᱫᱚ ᱧᱟᱢᱤᱡ ᱦᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱷᱮᱜᱟᱨ ᱟᱥᱤᱥ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ᱾ ᱰᱨᱟᱜᱚᱱ ᱵᱚᱴ ᱯᱟᱨᱟᱵᱽ ᱞᱟᱹᱜᱤᱫ ᱩᱠᱩ ᱞᱮᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱫᱚ ᱦᱚᱲ ᱠᱚ ᱢᱩᱫᱽ ᱨᱮ ᱵᱷᱟᱹᱵᱤᱭᱟᱹ ᱟᱹᱪᱩᱨ ᱞᱟᱹᱜᱤᱫ ᱢᱟᱨᱟᱝ ᱴᱷᱟᱶ ᱮ ᱫᱚᱦᱚ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱡᱟᱦᱟᱸ ᱜᱩᱱ ᱟᱨ ᱞᱟᱠᱪᱟᱨ ᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱫᱼᱟ, ᱚᱱᱟ ᱫᱚ ᱩᱠᱩᱜ ᱫᱤᱱ ᱦᱚᱲ ᱟᱜ ᱵᱮᱠᱛᱤᱛᱚ ᱟᱨ ᱥᱚᱥᱠᱟᱨ ᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱫᱼᱟ᱾ Zongchuan 1929 ᱫᱚ Chang'an ᱟᱜ ᱥᱚᱦᱚᱨ ᱫᱚᱨᱥᱚᱱ ᱨᱮᱭᱟᱜ ᱨᱚᱢᱚᱡᱽ ᱟᱨ ᱚᱸᱰᱮᱱᱟᱜ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱨᱟᱹᱥᱠᱟᱹ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱵᱷᱮᱜᱟᱨ ᱰᱟᱵᱟ ᱠᱷᱩᱞᱟᱹᱣ ᱟᱨ ᱪᱷᱟᱯᱟ ᱯᱨᱚᱠᱨᱤᱭᱟ, ᱟᱨ ᱴᱤᱠᱟᱹᱣ ᱠᱟᱜᱚᱡᱽ ᱵᱮᱵᱷᱟᱨ, ᱱᱚᱶᱟ ᱦᱚᱸ ᱢᱤᱫ ᱢᱟᱨᱮ ᱪᱤᱱ ᱵᱨᱟᱱᱰ ᱞᱮᱠᱟᱛᱮ ᱵᱨᱟᱱᱰ ᱟᱜ ᱥᱟᱶᱛᱟ ᱫᱟᱭᱤᱠ ᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱫᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Zongchuan 1929 ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zongchuan 1929 ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
- ᱴᱮᱜ ᱠᱚ
- Festival, Colorful, Elegancel, Historical
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
- ᱯᱨᱮᱨᱚᱱᱟ
- Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in May 8, 2022 in China and finished in May 20, 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Wei Jiang
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Xi'an Yiwen Brand Design Co., Ltd
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