Yanhui Zhang ᱨᱮᱱᱟᱜ Love Hanshui ᱧᱩ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Love Hanshui ᱧᱩ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Yanhui Zhang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Wuhan Pufine Creative Technology Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#152699 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Love Hanshui ᱧᱩ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱞᱚᱣ ᱦᱟᱱᱥᱩᱭ ᱫᱚ ᱥᱟᱯᱷᱟ ᱧᱩ ᱫᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱢᱤᱫ ᱩᱭᱦᱟᱹᱨ ᱫᱚᱦᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱣᱩᱦᱟᱱ ᱴᱟᱶᱩᱱ ᱵᱟᱪᱷᱟᱣ ᱞᱮᱱᱟ ᱡᱮᱢᱚᱱ ᱤᱱᱴᱟᱨᱱᱮᱥᱚᱱᱟᱞ ᱣᱮᱴᱞᱮᱱᱰ ᱥᱤᱴᱤ (ᱫᱤᱥᱚᱢ ᱦᱟᱛᱟᱣ ᱞᱚᱵᱚᱫ ᱚᱛ ᱱᱚᱜᱚᱨ) ᱞᱮᱠᱟᱛᱮ, ᱚᱱᱟ ᱩᱭᱦᱟᱹᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱯᱩᱱᱭᱟᱹ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱡᱤᱭᱟᱹᱞᱤ ᱠᱚ — ᱯᱷᱤᱱᱞᱮᱥ ᱯᱚᱨᱯᱚᱭᱮᱡᱽ, ᱵᱽᱞᱩ ᱦᱮᱰᱮᱰ ᱰᱚᱠ (ᱞᱤᱞ ᱵᱚᱦᱚᱜᱟᱱ ᱜᱮᱰᱮ), ᱵᱽᱞᱮᱠ ᱥᱴᱚᱨᱠ (ᱦᱮᱸᱫᱮ ᱠᱚᱸᱰᱮ ᱪᱮᱬᱮ) ᱟᱨ ᱮᱞᱠ — ᱥᱮᱨᱢᱟ ᱨᱮᱭᱟᱜ ᱯᱩᱱᱭᱟᱹ ᱨᱩᱛᱩ ᱠᱚ ᱩᱫᱩᱜᱟ᱾ ᱯᱟᱹᱨᱤᱥ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱤᱝᱠ ᱪᱤᱛᱟᱹᱨ (ᱥᱭᱟᱦᱤ ᱪᱤᱛᱟᱹᱨ) ᱛᱮ ᱱᱚᱠᱚ ᱡᱤᱭᱟᱹᱞᱤ ᱠᱚ ᱴᱚᱴᱷᱟ ᱨᱮᱱᱟᱜ ᱞᱚᱵᱚᱫ ᱚᱛ ᱧᱮᱞᱡᱚᱸᱜᱽ ᱥᱟᱶ ᱡᱚᱱᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱯᱩᱸᱰ ᱵᱚᱛᱚᱞ ᱞᱮᱵᱚᱞ ᱫᱚ ᱦᱤᱴ ᱥᱨᱤᱸᱠ (ᱞᱚᱞᱚ ᱛᱮ ᱦᱟᱨᱟᱴ) ᱦᱚᱨᱟ ᱟᱨ ᱥᱯᱚᱴ ᱠᱚᱞᱚᱨ ᱪᱷᱟᱯᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱵᱚᱛᱚᱞ ᱫᱚ ᱶᱰ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱚᱥᱟᱨ ᱟᱨ ᱒᱒᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱩᱥᱩᱞᱟ᱾ ᱞᱮᱵᱚᱞ ᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱢᱤᱫ ᱠᱳᱰ ᱛᱮ ᱯᱮᱭᱟ ᱰᱟᱭᱢᱮᱱᱥᱚᱱ (ᱛᱷᱨᱤ ᱰᱤ) ᱧᱮᱞᱡᱚᱸᱜᱽ ᱡᱷᱤᱡᱟᱹᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Love Hanshui ᱧᱩ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Love Hanshui ᱧᱩ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottle diameter 60mm, height 220mm
- ᱴᱮᱜ ᱠᱚ
- bottle label
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
- ᱯᱨᱮᱨᱚᱱᱟ
- Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
