Iris Fan ᱨᱮᱱᱟᱜ Miok ᱛᱚᱣᱟ ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Miok ᱛᱚᱣᱟ ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Iris Fan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Miok
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#155700 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Miok ᱛᱚᱣᱟ ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱤᱳᱠ ᱫᱚ ᱠᱮᱱ ᱨᱮ ᱟᱹᱠᱷᱨᱤᱧᱚᱜ ᱢᱤᱫ ᱛᱚᱣᱟ ᱵᱤᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱧᱩ ᱡᱤᱱᱤᱥ ᱨᱮ ᱦᱮᱰᱮᱢ ᱟᱨ ᱡᱚᱡᱚ ᱛᱚᱣᱟ ᱫᱚ ᱵᱤᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱯᱷᱩᱛᱠᱟᱹ ᱥᱟᱶ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱨᱮ ᱯᱨᱚᱵᱟᱭᱚᱴᱤᱠ ᱢᱮᱱᱟᱜ-ᱟ ᱟᱨ ᱟᱞᱠᱚᱦᱚᱞ ᱨᱮᱭᱟᱜ ᱢᱟᱹᱛᱨᱟ ᱫᱚ ᱠᱚᱢ ᱜᱮᱭᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱵᱤᱪᱟᱹᱨ ᱫᱚ ᱢᱮᱥᱟ ᱠᱟᱱᱟ᱾ ᱩᱰᱟᱹᱣᱚᱜ ᱢᱤᱳᱠ ᱚᱞ ᱠᱚᱣᱟᱜ ᱥᱟ-ᱥᱟᱶᱛᱮ ᱵᱟᱨᱭᱟ ᱫᱟᱜᱟᱱ ᱨᱩᱯ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱨᱩᱯ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱧᱮᱞᱟᱜ ᱯᱟᱹᱨᱥᱤ ᱫᱚ ᱠᱮᱴᱮᱡ, ᱪᱚᱸᱜᱟ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹᱭᱟᱱ ᱜᱮᱭᱟ᱾ ᱞᱚᱜᱚ ᱫᱚ ᱠᱮᱱ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱵᱨᱮᱱᱰ ᱫᱚ ᱦᱟᱴ-ᱵᱟᱡᱟᱨ ᱨᱮ ᱟᱞᱜᱟ ᱛᱮ ᱩᱨᱩᱢᱚᱜ-ᱟ᱾ ᱢᱤᱫ-ᱢᱤᱫ ᱠᱮᱱ ᱨᱮ ᱓᱗᱕ ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱟᱴᱚᱜ-ᱟ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱥᱴᱚᱢ ᱨᱮ ᱚᱱᱞᱟᱭᱤᱱ ᱟᱨ ᱫᱩᱠᱟᱹᱱ ᱨᱮ ᱟᱹᱠᱷᱨᱤᱧ ᱞᱟᱹᱜᱤᱫ ᱥᱚᱜᱮ ᱵᱟᱠᱚᱥ, ᱠᱩᱞᱟᱹᱣ ᱵᱟᱠᱚᱥ ᱟᱨ ᱤᱫᱤ ᱫᱟᱲᱮᱭᱟᱜ ᱵᱟᱠᱚᱥ ᱠᱚ ᱢᱮᱥᱟ ᱢᱮᱱᱟᱜ-ᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Miok ᱛᱚᱣᱟ ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Miok ᱛᱚᱣᱟ ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 375mL per can
- ᱴᱮᱜ ᱠᱚ
- Mixing, Milk Beer, Packaging, Can, Miok
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- ᱯᱨᱮᱨᱚᱱᱟ
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to IBEA, 2021
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Iris Fan
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
