ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Chen Di and Sun Sheng ᱨᱮᱱᱟᱜ Moon and Chess ᱪᱟᱸᱰ ᱟᱨ ᱪᱮᱥ

Chen Di and Sun Sheng ᱨᱮᱱᱟᱜ Moon and Chess ᱪᱟᱸᱰ ᱟᱨ ᱪᱮᱥ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024

Moon and Chess ᱪᱟᱸᱰ ᱟᱨ ᱪᱮᱥ

Chen Di and Sun Sheng ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Jiangsu Huani Cultural and Creative Group Co., Ltd.

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

10,819

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#156458 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Moon and Chess ᱪᱟᱸᱰ ᱟᱨ ᱪᱮᱥ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱪᱟᱸᱰ ᱟᱨ ᱪᱮᱥ ᱢᱤᱰ-ᱟᱴᱟᱢ ᱯᱚᱨᱚᱵ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱢᱩᱱᱠᱮᱠ ᱥᱚᱦᱚᱛ ᱵᱟᱠᱥᱚ ᱾ ᱯᱮᱠᱮᱡᱤᱸᱜ ᱨᱮ ᱪᱟᱭᱱᱤᱡᱽ ᱪᱤᱛᱟᱹᱨ Prosperous Suzhou ᱨᱮᱭᱟᱜ ᱨᱩᱯ-ᱨᱮᱠᱷᱟ ᱟᱨ ᱪᱮᱥ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱚᱸᱥᱠᱟᱹᱨ ᱚᱠᱚ-ᱫᱚᱦᱚ ᱠᱟᱱᱟ ᱾ ᱱᱤᱞ ᱨᱚᱝ ᱢᱩᱬᱩᱛ ᱨᱚᱝ ᱠᱟᱱᱟ, ᱚᱠᱟᱨᱣᱟᱜ ᱥᱟᱶ ᱛᱮᱨᱮᱡᱽ ᱨᱚᱝ, ᱯᱩᱛᱩᱨ ᱪᱮᱴᱟᱭ ᱠᱚ ᱟᱨ ᱵᱟᱦᱨᱮ ᱫᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱥᱚ ᱤᱫᱤ ᱛᱮ ᱮᱠᱴᱟ ᱥᱟᱴᱚᱢ ᱥᱮᱫ ᱠᱟᱱᱟ, ᱟᱨ ᱥᱤᱛᱤᱨ ᱵᱟᱠᱥᱚ ᱥᱮᱫ ᱨᱮ ᱫᱷᱟᱨᱚᱣ ᱠᱟᱱᱟ ᱪᱟᱭ ᱡᱚᱠᱷᱮᱛ ᱞᱟᱹᱜᱤᱛ ᱾ ᱥᱟᱴᱚᱢ ᱪᱮᱛᱟᱱ ᱚᱞᱴᱟᱭ ᱞᱮᱠᱷᱟ ᱪᱮᱥ-ᱵᱚᱰ ᱩᱫᱩᱜ ᱠᱟᱱᱟ, ᱚᱱᱰᱮ ᱪᱮᱥ ᱜᱩᱴᱤ ᱠᱚ ᱡᱟᱹᱯᱚᱲ ᱮᱢ ᱞᱮᱠᱷᱟ ᱠᱷᱮᱞ ᱞᱟᱹᱜᱤᱛ ᱾ ᱨᱤᱥᱟᱭᱠᱮᱞᱮᱵᱚᱞ ᱡᱤᱱᱤᱥ ᱠᱚ ᱟᱨ ᱫᱟᱜ-ᱨᱚᱠᱟᱵ ᱠᱟᱹᱢᱤ ᱛᱮ ᱛᱮᱲᱟᱜ ᱠᱚ ᱠᱚᱢ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱠᱥᱚ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ ᱅᱐ ᱴᱮᱢᱟ ᱅᱐ ᱴᱮᱢᱟ ᱣᱟᱜ ᱕ ᱥᱮᱸᱴᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Moon and Chess ᱪᱟᱸᱰ ᱟᱨ ᱪᱮᱥ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Moon and Chess ᱪᱟᱸᱰ ᱟᱨ ᱪᱮᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Length:30cm
Width:20cm
Height:5cm
ᱴᱮᱜ ᱠᱚ
Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
ᱜᱚᱵᱮᱥᱚᱱᱟ
Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
ᱯᱨᱮᱨᱚᱱᱟ
The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
Time: 20230601-20230920
Address: Suzhou
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
none
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.

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A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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