Tao Ran ᱨᱮᱱᱟᱜ Dragon Year Gift ᱰᱟᱠᱟ ᱥᱟᱱᱟᱢ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Dragon Year Gift ᱰᱟᱠᱟ ᱥᱟᱱᱟᱢ
Tao Ran ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shenzhen Yixin Visual Brand Consultant Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#157666 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Dragon Year Gift ᱰᱟᱠᱟ ᱥᱟᱱᱟᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱨᱮᱜᱚᱱ ᱥᱟᱱᱟᱢ ᱥᱮᱴ ᱠᱚ ᱡᱟᱦᱟᱱ ᱯᱩ'ᱮᱨ ᱰᱟᱠᱟ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱚᱠᱟ ᱠᱟᱹᱜᱩᱡ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱴᱤᱠᱤᱱ ᱯᱟᱨᱟᱵ ᱯᱮᱨᱚᱵ (Spring Festival) ᱞᱟᱹᱜᱤᱫ ᱮᱠᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱜᱩᱡ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱵᱟᱵᱚᱛ ᱠᱟᱱᱟ ᱰᱨᱮᱜᱚᱱ, ᱡᱟᱦᱟᱱ ᱯᱩᱨᱟᱹᱱ ᱪᱤᱱ ᱠᱟᱛᱷᱟ-ᱮᱴᱷᱚᱨ ᱨᱮ ᱢᱟᱸᱜᱚᱞ ᱡᱟᱱᱟᱣᱨ ᱦᱚᱸ ᱠᱟᱱᱟ, ᱟᱨ ᱭᱩᱱᱱᱟᱱ ᱨᱮᱭᱟᱜ ᱯᱟᱦᱟᱲ ᱮᱴᱟᱠ, ᱡᱟᱦᱟᱸ ᱠᱷᱚᱱ ᱯᱩ'ᱮᱨ ᱰᱟᱠᱟ ᱮᱛᱚᱜᱟᱭ ᱮᱱᱟ ᱚᱱᱟ ᱦᱚᱸ ᱮᱢᱟᱱ ᱠᱟᱱᱟ ᱾ ᱴᱤᱸᱜᱩ ᱠᱩᱪᱤᱠ ᱟᱨ ᱮᱨᱟᱹ ᱪᱤᱛᱟᱨ ᱛᱮ ᱡᱚᱛᱚ ᱰᱨᱮᱜᱚᱱ ᱵᱟᱠᱚ ᱚᱠᱟ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱥᱟᱶ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱥᱚᱯᱴᱣᱮᱭᱟᱨ ᱛᱮ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱠᱟᱴᱤᱡ ᱰᱨᱮᱜᱚᱱ ᱪᱤᱱᱦᱟᱹ ᱥᱟᱶ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱠᱚᱸᱴᱨᱚᱞ ᱠᱟᱱ ᱥᱮᱴ ᱪᱮᱦᱨᱟ, ᱥᱤᱛᱤᱞ ᱨᱮᱭᱟᱜ ᱡᱚᱨ ᱮᱨᱟᱹ ᱥᱴᱟᱭᱤᱞ ᱠᱟᱱ ᱥᱤᱛᱤᱞ ᱨᱮᱭᱟᱜ ᱥᱮᱴ ᱪᱮᱦᱨᱟ ᱛᱮ ᱛᱮᱠᱟᱱ ᱨᱩᱯ ᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱾ ᱡᱟᱭᱜᱟᱭ ᱚᱲᱟᱜ ᱠᱚᱢᱩᱱᱤᱴᱤ ᱠᱚ ᱠᱷᱚᱱ ᱴᱷᱮᱱ ᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱠᱟᱱ ᱠᱟᱴᱚᱱ ᱠᱟᱜᱚᱡ ᱨᱮ ᱥᱠᱨᱤᱱ ᱯᱨᱤᱸᱴ ᱚᱠᱟ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱡᱚᱛᱚ ᱴᱩᱠᱨᱟᱜ ᱫᱚ ᱟᱡᱟᱜ ᱠᱟᱛᱮ ᱡᱩᱫᱟ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Dragon Year Gift ᱰᱟᱠᱟ ᱥᱟᱱᱟᱢ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dragon Year Gift ᱰᱟᱠᱟ ᱥᱟᱱᱟᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 200mm x 200mm x 4mm
- ᱴᱮᱜ ᱠᱚ
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- ᱯᱨᱮᱨᱚᱱᱟ
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
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