Hisamichi Kasai ᱨᱮᱱᱟᱜ Vintagience ᱥᱟᱠᱮ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Vintagience ᱥᱟᱠᱮ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Hisamichi Kasai ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shunbin inc.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#157708 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Vintagience ᱥᱟᱠᱮ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱷᱤᱱᱴᱮᱡᱤᱭᱮᱱᱥ ᱫᱚ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱢᱤᱫ ᱢᱟᱨᱮ ᱡᱟᱯᱟᱱᱤ ᱥᱟᱠᱮ ᱞᱟᱹᱜᱤᱫ, ᱡᱟᱦᱟᱸ ᱥᱟᱬᱮᱥ (ᱥᱟᱭᱮᱱᱴᱤᱯᱷᱤᱠ) ᱦᱚᱨᱟ ᱛᱮ ᱯᱩᱨᱟᱹᱱ ᱦᱩᱭ ᱦᱚᱪᱚᱜ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱢᱟᱨᱮ ᱨᱟᱱ ᱵᱚᱛᱚᱞ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ, ᱚᱱᱟ ᱛᱮ ᱯᱩᱨᱟᱹᱱ ᱦᱩᱭ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱟᱨ ᱥᱟᱬᱮᱥ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ᱾ ᱞᱮᱵᱮᱞ ᱨᱮ ᱯᱨᱤᱡᱚᱢ ᱪᱷᱟᱯᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱟᱨᱥᱟᱞ ᱨᱚᱝ ᱵᱚᱫᱚᱞᱚᱜ (ᱜᱽᱨᱮᱰᱮᱥᱚᱱ) ᱫᱚ ᱡᱚᱛᱚ ᱥᱮᱨᱢᱟ, ᱥᱟᱬᱮᱥ ᱛᱮ ᱯᱩᱨᱟᱹᱱ ᱦᱩᱭ ᱦᱚᱨᱟ ᱟᱨ ᱛᱮᱭᱟᱨᱤᱡ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚᱱ ᱩᱫᱩᱜ ᱮᱫᱟᱭ᱾ ᱚᱞ ᱠᱚ ᱫᱚ ᱯᱷᱚᱭᱮᱞ ᱥᱴᱟᱢᱯ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱪᱤᱱᱦᱟᱹ ᱢᱟᱨᱠ ᱟᱨ ᱜᱷᱚᱰᱤ ᱠᱟᱸᱴᱟ ᱠᱚ ᱫᱚ ᱮᱢᱵᱚᱥ ᱟᱠᱟᱱᱟ᱾ ᱜᱷᱚᱰᱤ ᱠᱟᱸᱴᱟ ᱠᱚ ᱫᱚ ᱯᱩᱨᱟᱹᱱ ᱦᱩᱭ ᱚᱠᱛᱚ ᱨᱮ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱞᱟᱦᱟᱜ ᱪᱟᱹᱞᱩ ᱩᱫᱩᱜ ᱮᱫᱟᱭ᱾ ᱠᱮᱴᱮᱡ ᱵᱟᱠᱚᱥ ᱨᱮ ᱦᱚᱞᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱯᱷᱚᱭᱮᱞ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱟᱨᱥᱟᱞ ᱨᱮᱭᱟᱜ ᱠᱚᱬᱮ ᱞᱮᱠᱟᱛᱮ ᱨᱚᱝ ᱵᱚᱫᱚᱞᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Vintagience ᱥᱟᱠᱮ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Vintagience ᱥᱟᱠᱮ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D) - ᱴᱮᱜ ᱠᱚ
- Sake, Japanese Sake, Vintage Sake, Package design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
- ᱯᱨᱮᱨᱚᱱᱟ
- To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This brand launched in Iga, Japan, in November 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Trademark: 2023 Carrier Car Service Co., Ltd.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Shunbin Co., Ltd.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
