Peng Guozhi ᱨᱮᱱᱟᱜ Hangzhou Scenery ᱢᱤᱱᱨᱟᱞ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Hangzhou Scenery ᱢᱤᱱᱨᱟᱞ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Peng Guozhi ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Peng Guozhi Strategic Packaging Studio
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#159134 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Hangzhou Scenery ᱢᱤᱱᱨᱟᱞ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱦᱟᱝᱡᱷᱳ ᱥᱮᱱᱟᱨᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱱᱨᱟᱞ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱨᱤᱡ ᱡᱟᱦᱟᱸ ᱠᱟᱸᱪ ᱠᱚᱵᱚᱠ ᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱᱟ । ᱱᱚᱶᱟ ᱠᱚᱵᱚᱠ ᱨᱮᱭᱟᱜ ᱯᱟᱸᱦᱴᱤ 60 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ, ᱜᱩᱲᱤᱡ 60 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱟᱨ ᱡᱟᱶᱨᱟ 210 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱟᱨ ᱤᱱᱟᱜ 318 ᱢᱤᱞᱤᱞᱤᱴᱟᱨ ᱟᱴᱟᱜ-ᱟ । ᱥᱩᱠᱨᱤ ᱨᱩᱯ ᱠᱚ ᱫᱚ ᱟᱨᱩ ᱡᱚᱛᱚ ᱞᱮᱠᱟ ᱠᱚᱲᱟ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱯᱞᱟᱥᱴᱤᱠ ᱵᱚᱫᱚᱞ ᱨᱮ ᱠᱟᱸᱪ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱠᱚᱵᱚᱠ ᱫᱚ ᱟᱨᱩ ᱴᱷᱮᱱ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ ᱟᱨ ᱟᱭᱳᱭᱟᱹ ᱠᱚ ᱠᱚᱢ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱦᱤᱴ ᱴᱨᱟᱱᱥᱯᱷᱚᱨ ᱯᱨᱤᱸᱴᱤᱝ ᱛᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱠᱟᱸᱪ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱟᱝ ᱠᱷᱚᱞᱚᱴᱚ ᱚᱲᱟᱜ-ᱟ । ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱨᱮ ᱦᱟᱝᱡᱷᱳ, ᱪᱟᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱡᱟᱭᱜᱟ ᱠᱚ ᱩᱫᱩᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱠᱚᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱣᱮᱥᱴ ᱞᱮᱠ, ᱜᱨᱮᱸᱰ ᱠᱮᱱᱟᱞ ᱟᱨ ᱠᱥᱤᱠᱥᱤ ᱱᱮᱥᱚᱱᱟᱞ ᱶᱮᱴᱞᱮᱸᱰ ᱯᱟᱨᱠ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Hangzhou Scenery ᱢᱤᱱᱨᱟᱞ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hangzhou Scenery ᱢᱤᱱᱨᱟᱞ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 60mm x depth 60mm x height 210mm
- ᱴᱮᱜ ᱠᱚ
- Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Use heat transfer printing technology to produce labels on the glass bottle.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
- ᱯᱨᱮᱨᱚᱱᱟ
- Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- December 2023,launched in Hangzhou, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Peng GuoZhi
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
