Ying Song Brand Design Shenzhen Co., Ltd ᱨᱮᱱᱟᱜ Banquet Chinese Baijiu ᱢᱚᱫᱽ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Banquet Chinese Baijiu ᱢᱚᱫᱽ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Ying Song Brand Design Shenzhen Co., Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#160778 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Banquet Chinese Baijiu ᱢᱚᱫᱽ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱮᱱᱠᱩᱣᱮᱴ ᱫᱚ ᱪᱟᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱵᱟᱭᱡᱤᱭᱩ, ᱢᱤᱫ ᱛᱮᱭᱟᱨ ᱢᱚᱫᱽ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱥᱮᱨᱟᱢᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱪᱟᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱯᱟᱨᱚᱢᱯᱚᱨᱟ ᱠᱚ ᱵᱟᱦᱟ ᱰᱟᱵᱩ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱥᱮᱨᱢᱟ ᱞᱤᱞ ᱨᱚᱝ ᱫᱚ ᱥᱚᱝ ᱨᱟᱡᱽᱵᱚᱝᱥᱚ ᱨᱮᱭᱟᱜ ᱨᱩ ᱠᱤᱞᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱩᱫᱩᱜ ᱮᱫᱟᱭ, ᱟᱨ ᱦᱩᱰᱤᱧ ᱥᱚᱡᱷᱮ ᱨᱩᱯ ᱫᱚ ᱥᱚᱝ ᱨᱟᱡᱽᱵᱚᱝᱥᱚ ᱨᱮᱭᱟᱜ ᱥᱳᱱᱫᱚᱨᱭᱚ ᱵᱤᱪᱟᱹᱨ ᱯᱟᱧᱡᱟ ᱮᱫᱟᱭ ᱾ ᱰᱷᱟᱠᱱᱤ ᱫᱚ ᱮᱞᱚᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱛᱟᱞᱟ ᱨᱮ ᱵᱷᱳᱡᱽ ᱞᱟᱹᱜᱤᱫ ᱪᱟᱭᱱᱟ ᱟᱠᱷᱚᱨ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ ᱗᱘ᱷᱟᱹᱴ ᱛᱮ ᱘᱗ ᱛᱮ ᱘᱗ ᱛᱮ ᱓᱐᱕ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱫᱩᱦᱲᱟᱹ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱢᱚᱪᱟ ᱚᱪᱚᱜ ᱠᱟᱛᱮ ᱩᱞᱴᱟᱹᱣ ᱠᱟᱛᱮ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱵᱟᱦᱟ ᱰᱟᱵᱩ ᱞᱮᱠᱟ ᱵᱮᱵᱷᱟᱨᱚᱜᱼᱟ, ᱟᱨ ᱰᱷᱟᱠᱱᱤ ᱫᱚ ᱫᱷᱩᱯ ᱫᱚᱦᱚ ᱡᱟᱭᱜᱟ ᱞᱮᱠᱟ ᱵᱮᱵᱷᱟᱨᱚᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Banquet Chinese Baijiu ᱢᱚᱫᱽ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Banquet Chinese Baijiu ᱢᱚᱫᱽ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- A bottle / 87mm x 87mm x 305mm / ceramics, metals/
- ᱴᱮᱜ ᱠᱚ
- Chinese Baijiu packaging, packaging design, reused
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- ᱯᱨᱮᱨᱚᱱᱟ
- The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.
Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.
Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base
The design reflects the elegant life of Song people. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
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