China Resources Snow Breweries ᱨᱮᱱᱟᱜ Ken14 ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Ken14 ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
China Resources Snow Breweries ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: China Resources Snow Breweries
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#163372 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Ken14 ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Ken 14 ᱫᱚ ᱫᱤᱥᱚᱢ ᱨᱮᱱᱟᱜ ᱡᱚᱬᱚᱥ (ᱵᱟᱨᱞᱮ) ᱠᱷᱚᱱ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱵᱤᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱦᱩᱞᱩᱱᱵᱩᱭᱨ ᱨᱮᱱᱟᱜ ᱡᱚᱬᱚᱥ ᱠᱷᱮᱛ ᱨᱮᱱᱟᱜ ᱥᱟᱡᱟᱣ ᱪᱤᱛᱟᱹᱨ ᱮᱢᱚᱜᱼᱟ, ᱚᱸᱰᱮ ᱯᱩᱸᱰ, ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱟᱨ ᱥᱚᱱᱟ ᱨᱚᱝ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱡᱚᱬᱚᱥ ᱨᱮᱱᱟᱜ ᱠᱩᱲᱤᱡ ᱠᱷᱚᱱ ᱯᱟᱠᱟᱣ ᱦᱟᱹᱵᱤᱡ ᱦᱟᱨᱟ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱮᱢᱚᱜᱼᱟ᱾ ᱞᱮᱭᱟᱣᱴ ᱟᱨ ᱚᱞ ᱫᱚ ᱢᱟᱨᱮ ᱪᱤᱱ ᱠᱷᱚᱵᱚᱨ ᱠᱟᱜᱚᱡ ᱨᱮᱱᱟᱜ ᱫᱷᱟᱹᱨᱛᱤ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱟᱞᱜᱟ ᱛᱮ ᱯᱟᱲᱦᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱡᱤᱱᱤᱥ ᱠᱚ ᱛᱟᱞᱟᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱡᱚᱬᱚᱥ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱡᱤᱭᱚᱱᱼᱵᱩᱱᱤᱭᱟᱹᱫ ᱪᱟᱢᱲᱟ ᱵᱚᱫᱚᱞ, ᱱᱚᱱᱼᱣᱚᱣᱮᱱ ᱠᱟᱯᱰᱟ, ᱨᱤᱥᱟᱭᱠᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱨᱟᱯᱷᱴ ᱠᱟᱜᱚᱡ ᱛᱷᱚᱞᱟ ᱟᱨ ᱡᱤᱭᱚᱱ ᱛᱮ ᱱᱚᱥᱴᱚᱜ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱜᱚᱡ ᱵᱟᱠᱚᱥ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱟᱹᱛᱟᱣ ᱛᱚᱨᱟᱣ ᱵᱟᱸᱪᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Ken14 ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ken14 ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm - ᱴᱮᱜ ᱠᱚ
- Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
