Chuan Zhang ᱨᱮᱱᱟᱜ Hong Lou Meng Dream Ten ᱦᱚᱸᱜ ᱞᱳ ᱢᱮᱸᱜ ᱰᱨᱤᱢ ᱴᱮᱱ - ᱢᱚᱫ ᱵᱚᱸᱜᱩᱲᱟᱹᱣ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Hong Lou Meng Dream Ten ᱦᱚᱸᱜ ᱞᱳ ᱢᱮᱸᱜ ᱰᱨᱤᱢ ᱴᱮᱱ - ᱢᱚᱫ ᱵᱚᱸᱜᱩᱲᱟᱹᱣ ᱰᱤᱡᱟᱭᱤᱱ
Chuan Zhang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Chuan Zhang
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#164550 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Hong Lou Meng Dream Ten ᱦᱚᱸᱜ ᱞᱳ ᱢᱮᱸᱜ ᱰᱨᱤᱢ ᱴᱮᱱ - ᱢᱚᱫ ᱵᱚᱸᱜᱩᱲᱟᱹᱣ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱦᱚᱸᱜ ᱞᱳ ᱢᱮᱸᱜ ᱰᱨᱤᱢ ᱴᱮᱱ ᱫᱚ ᱵᱟᱡᱤᱡᱤᱭᱩ ᱞᱟᱹᱜᱤᱫ ᱮᱴᱟᱜ ᱵᱚᱸᱜᱩᱲᱟᱹᱣ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱮ ᱠᱟᱴᱷᱟ ᱢᱚᱫ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱡᱽ ᱫᱚ ᱜᱨᱟᱸᱰ ᱣᱤᱭᱩ ᱜᱟᱰᱮᱱ ᱨᱮᱭᱟᱜ ᱪᱟᱞᱟ-ᱛᱟᱞᱟ ᱠᱷᱚᱱᱴᱮ ᱵᱟᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱟᱭᱜᱟ ᱫᱚ "ᱰᱨᱤᱢ ᱚᱴ ᱫ ᱨᱮᱰ ᱪᱮᱢᱵᱚᱨ" ᱧᱩᱛᱩᱢ ᱠᱚᱫᱚ ᱢᱟᱨᱮ ᱪᱤᱛᱟᱨ ᱠᱷᱚᱱ ᱠᱚᱣᱟᱜ ᱠᱟᱱᱟ ᱾ ᱠᱮᱞᱟ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱫᱟᱜ ᱫᱟᱜ ᱠᱚ ᱵᱚᱴᱚᱞ ᱚᱠᱚᱭ ᱠᱚᱲᱟᱭ ᱠᱚᱲᱟᱭ ᱮᱢ ᱚᱲᱟᱜ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱷᱚᱸᱡ ᱠᱟᱴᱟ ᱟᱴᱟᱨᱤ ᱞᱮᱠᱷᱟᱱ ᱢᱟᱨᱮᱭ ᱪᱮᱛᱟᱱ ᱠᱟᱛᱮ ᱢᱟᱨᱠᱟᱣ ᱟ ᱾ ᱵᱚᱴᱚᱞ ᱫᱚ ᱵᱮᱥ ᱴᱷᱮᱴᱚ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱠᱞᱚᱭᱥᱚᱱᱮ ᱮᱱᱟᱢᱮᱞ ᱠᱟᱹᱢᱤ ᱠᱟᱛᱮ ᱚᱰᱚᱠ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱮ ᱦᱟᱛ-ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ ᱾ ᱵᱤᱨᱟᱱ ᱨᱚᱸ ᱠᱚ ᱮᱦᱚᱵ ᱨᱮᱭᱟᱜ ᱨᱩᱡᱽ ᱫᱚ ᱧᱮᱞ ᱛᱮ ᱯᱷᱟᱨᱚᱠ ᱢᱟᱨᱠᱟᱣ ᱟ ᱾ ᱨᱩᱡᱽ ᱫᱚ ᱮᱴᱟᱜ ᱛᱮ ᱴᱷᱟᱣᱠᱟ ᱟᱨ ᱡᱷᱤᱡᱽ ᱞᱟᱹᱜᱤᱫ ᱥᱚᱡᱷᱚ ᱠᱟᱛᱮ ᱵᱟᱱᱟᱣᱟᱠᱟᱱᱟ, ᱟᱨ ᱯᱷᱚᱨᱴᱮ ᱞᱮᱵᱮᱞ ᱠᱟᱛᱮ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱵᱚᱨ ᱚᱰᱚᱠ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Hong Lou Meng Dream Ten ᱦᱚᱸᱜ ᱞᱳ ᱢᱮᱸᱜ ᱰᱨᱤᱢ ᱴᱮᱱ - ᱢᱚᱫ ᱵᱚᱸᱜᱩᱲᱟᱹᱣ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hong Lou Meng Dream Ten ᱦᱚᱸᱜ ᱞᱳ ᱢᱮᱸᱜ ᱰᱨᱤᱢ ᱴᱮᱱ - ᱢᱚᱫ ᱵᱚᱸᱜᱩᱲᱟᱹᱣ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 150*300*115mm
- ᱴᱮᱜ ᱠᱚ
- Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Initiated in Chengdu in March 2024 and launched in China in September of the same year.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Chuan Zhang
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
