Ximena Ureta ᱨᱮᱱᱟᱜ 128 Bpm ᱡᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
128 Bpm ᱡᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ
Ximena Ureta ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Contraseña Magazine
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#165216 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
128 Bpm ᱡᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
128 Bpm ᱫᱚ ᱡᱤᱱ ᱵᱚᱛᱚᱞ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱞᱮᱵᱮᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱧᱩᱛᱩᱢ ᱫᱚ ᱢᱤᱫ ᱴᱤᱯᱤᱡ ᱨᱮ 128 ᱵᱤᱴ ᱨᱮᱭᱟᱜ ᱥᱮᱨᱮᱧ ᱛᱮᱢᱯᱚ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱨᱟᱹᱥᱠᱟᱹ ᱦᱚᱲᱢᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱨᱟᱹᱥᱠᱟᱹ ᱡᱤᱭᱚᱱ ᱨᱮᱭᱟᱜ ᱛᱟᱲᱟᱢ ᱥᱟᱶ ᱛᱩᱞᱟᱹᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚᱱᱥᱮᱯᱴ ᱫᱚ ᱵᱞᱩᱡᱽ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱤᱝᱜᱩ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱥᱮᱨᱮᱧ ᱞᱮᱠᱟᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱟᱭᱚᱢ ᱛᱮ ᱟᱹᱰᱤ ᱜᱟᱱ ᱥᱮᱨᱮᱧ ᱴᱮᱠᱱᱚ ᱛᱮᱭᱟᱨ ᱞᱮᱫᱟ᱾ ᱪᱮᱸᱬᱮ ᱠᱚ ᱫᱚ ᱱᱟᱜᱟᱢ ᱛᱟᱞᱟ ᱛᱮ ᱥᱮᱨᱮᱧ ᱨᱮᱭᱟᱜ ᱫᱟᱹᱲᱤᱭᱟᱹᱨ ᱠᱚ ᱩᱫᱩᱜ ᱮᱫᱟ ᱟᱨ ᱡᱤᱱ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱫᱟᱨᱮ ᱱᱟᱲᱤ ᱠᱚ ᱦᱚᱸ ᱡᱟᱣᱨᱟ ᱭᱟ᱾ ᱯᱷᱤᱲ ᱫᱚ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱯᱷᱩᱨᱜᱟᱹᱞ ᱠᱚ ᱩᱫᱩᱜ ᱮᱫᱟ᱾ ᱥᱟᱢᱟᱝ ᱟᱨ ᱛᱟᱭᱚᱢ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱟᱡ ᱛᱮ ᱞᱟᱴᱷᱟ ᱠᱚᱴᱚᱱ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱮᱴ, ᱱᱚᱨᱚᱢ ᱯᱷᱤᱱᱤᱥ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱥᱚᱱᱟ ᱯᱷᱚᱭᱤᱞ, ᱵᱷᱟᱨᱱᱤᱥ, ᱮᱢᱵᱚᱥᱤᱝ ᱟᱨ ᱰᱤᱵᱚᱥᱤᱝ ᱛᱮ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
128 Bpm ᱡᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ 128 Bpm ᱡᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
- ᱴᱮᱜ ᱠᱚ
- Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues. - ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- 128 Bpm was launched in Chile on September 4, 2024.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art Direction and Design: Ximena Ureta
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.
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