Wu Yao ᱨᱮᱱᱟᱜ Panpan Primary Function: ᱥᱮᱸᱜᱮᱞ ᱵᱟᱠᱛᱟ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Panpan Primary Function: ᱥᱮᱸᱜᱮᱞ ᱵᱟᱠᱛᱟ
Wu Yao ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beijing Wuyao Cultural and Creative Co. Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#165767 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Panpan Primary Function: ᱥᱮᱸᱜᱮᱞ ᱵᱟᱠᱛᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱯᱟᱸᱯᱟᱸ ᱢᱮᱱᱟᱜ ᱠᱷᱟᱸ ᱥᱮᱨᱢᱟ ᱚᱲᱟᱜ ᱟᱨ ᱵᱟᱪᱷᱟᱣ ᱠᱟᱱ ᱥᱮᱸᱜᱮᱞ ᱠᱚ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ ᱰᱤ᱂ ᱠᱟᱱᱟ ᱮᱠᱨᱟ ᱥᱮᱸᱜᱮᱞ ᱵᱟᱠᱛᱟ ᱾ ᱯᱟᱨᱚᱢ ᱨᱩᱯ ᱛᱟᱦᱮᱸᱱ ᱪᱤᱱ ᱜᱟᱞᱢᱟᱨᱟᱣ ᱠᱚ ᱨᱮᱱ ᱡᱚᱢ ᱵᱟᱠᱛᱟ ᱠᱷᱚᱱ ᱵᱟᱭ ᱤᱫᱤ ᱮᱱᱟ, ᱚᱱᱰᱮ ᱥᱩᱥᱟᱨ ᱠᱟᱹᱢᱤ ᱪᱮᱫ ᱜᱮ 18ᱢ ᱥᱚᱛᱟᱵᱫᱤ ᱨᱮ ᱭᱩᱨᱚᱯ ᱨᱮ ᱞᱚᱠᱟᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱪᱤᱱᱚᱭᱥᱮᱨᱤ (Chinoiserie) ᱥᱟᱺᱴᱟᱣ ᱠᱷᱚᱱ ᱴᱷᱤᱠ ᱮᱱᱟ ᱾ ᱪᱤᱱ ᱟᱨ ᱯᱷᱨᱟᱸᱥ ᱨᱮᱱ ᱱᱟᱢᱠᱚᱢ ᱪᱤᱱᱦᱟᱹ ᱡᱟᱭᱜᱟ ᱠᱚ ᱥᱮᱨᱢᱟ ᱨᱮᱱ ᱪᱤᱱᱦᱟᱹ ᱥᱟᱶᱮ ᱢᱮᱥᱟᱣ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱦᱚᱴ ᱮᱴᱟᱢᱯᱰ (hot stamped) ᱪᱤᱛᱟᱨ ᱨᱮ ᱩᱫᱩᱠ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱠᱛᱟ ᱠᱟᱰᱵᱚᱨᱰ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱥᱮᱛᱟᱜ ᱟᱨ ᱛᱟᱨᱚᱢ ᱨᱮ ᱛᱟᱢᱵᱟ ᱯᱮᱴ ᱠᱚ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱾ ᱡᱟᱭᱜᱟ ᱨᱮ ᱜᱮᱦᱫᱮᱭ ᱨᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱵᱷᱤᱛᱨᱭᱚ ᱨᱮ ᱢᱟᱲᱟᱝ ᱨᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱥᱚᱱᱟ ᱨᱮᱱ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱩᱦᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱯᱷᱞᱤᱯ ᱞᱤᱰ (flip lid) ᱢᱮᱜᱱᱮᱴ ᱠᱷᱚᱱ ᱵᱚᱸᱫ ᱛᱟᱦᱮᱸ ᱠᱷᱟᱹᱛᱤᱨ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Panpan Primary Function: ᱥᱮᱸᱜᱮᱞ ᱵᱟᱠᱛᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Panpan Primary Function: ᱥᱮᱸᱜᱮᱞ ᱵᱟᱠᱛᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 105mm x 245mm x 335mm
- ᱴᱮᱜ ᱠᱚ
- Panpan, Packaging Design, Limited, Gift Box
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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