Sinong Wu ᱨᱮᱱᱟᱜ Hj Lu Yinpiaolaohao ᱵᱟᱭᱡᱤᱣ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Hj Lu Yinpiaolaohao ᱵᱟᱭᱡᱤᱣ ᱯᱮᱠᱮᱡᱤᱝ
Sinong Wu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hongji Lu Liquor Brand
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#165788 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Hj Lu Yinpiaolaohao ᱵᱟᱭᱡᱤᱣ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱟᱱᱥᱤ ᱯᱨᱚᱫᱮᱥ ᱫᱚ ᱪᱤᱱᱟᱹ ᱫᱤᱥᱚᱢ ᱨᱮᱱᱟᱜ ᱵᱟᱭᱡᱤᱣ ᱞᱟᱠᱪᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱨᱟᱝ ᱡᱟᱱᱟᱢ ᱴᱷᱟᱶ ᱠᱷᱚᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱡᱤᱱᱤᱥ ᱫᱚ ᱥᱟᱱᱥᱤ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ᱾ ᱵᱨᱟᱸᱰ ᱫᱚ ᱑᱕᱒᱙ ᱥᱟᱞᱮ ᱨᱮ ᱢᱤᱝ ᱨᱟᱡᱽᱵᱚᱝᱥᱚ ᱠᱷᱚᱱ ᱮᱛᱚᱦᱚᱵ ᱞᱮᱱᱟ ᱟᱨ ᱕᱐᱐ ᱥᱮᱨᱢᱟ ᱠᱷᱚᱱ ᱦᱚᱸ ᱵᱟᱹᱲᱛᱤ ᱤᱛᱤᱦᱟᱥ ᱟᱨ ᱞᱟᱠᱪᱟᱨ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱤᱱᱥᱯᱤᱨᱮᱥᱚᱱ ᱫᱚ ᱥᱟᱱᱥᱤ ᱨᱮᱱᱟᱜ ᱮᱞᱟᱠᱟᱭ ᱜᱩᱱᱠᱚ (ᱡᱮᱢᱚᱱ ᱛᱟᱭᱦᱟᱝ ᱵᱩᱨᱩᱠᱚ), ᱢᱤᱝ ᱨᱟᱡᱽᱵᱚᱝᱥᱚ ᱨᱮᱱᱟᱜ ᱠᱞᱟᱥᱤᱠᱟᱞ ᱚᱲᱟᱜ ᱵᱮᱱᱟᱣ, ᱟᱨ ᱯᱷᱟᱨᱱᱤᱪᱟᱨ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ; ᱨᱚᱝ ᱡᱚᱲᱟᱣ ᱨᱮ, ᱨᱚᱝ ᱨᱮᱱᱟᱜ ᱵᱷᱮᱜᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱰᱚᱵᱟ ᱟᱨ ᱵᱚᱛᱚᱞ ᱪᱮᱦᱨᱟ ᱨᱮᱱᱟᱜ ᱩᱡᱽᱲᱟᱹᱣ ᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱵᱟᱲᱦᱟᱣ ᱠᱟᱛᱮ ᱧᱮᱞ ᱚᱨᱥᱚᱝ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱴᱟᱭᱤᱞ ᱫᱚ ᱢᱟᱨᱮᱭᱟ ᱟᱨ ᱠᱚᱱᱥᱤᱣᱢᱟᱨᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱞᱮᱠᱟᱱᱟᱜ ᱥᱟᱢᱟᱝ ᱱᱟᱠᱷᱟ ᱨᱮᱱᱟᱜ ᱠᱞᱟᱥᱤᱠᱟᱞ ᱥᱩᱱᱫᱚᱨ ᱮ ᱮᱢᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Hj Lu Yinpiaolaohao ᱵᱟᱭᱡᱤᱣ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hj Lu Yinpiaolaohao ᱵᱟᱭᱡᱤᱣ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Shanxi is one of the most important cradles of baijiu culture in China. The design project "Lu Wine" is from Shanxi Province. Lujiu has a long history, originated in the Ming Dynasty, has a long history and culture of more than 500 years.
The design is inspired by Shanxi classical architecture and Ming Dynasty furniture screen; In the overall design to create a classical beauty.
On the left side of the box is a poster dating back to the Ming Dynasty, which may be the earliest "poster" in the history of baijiu, indicating the location of the distillery and the quality of the product;
On the right side of the box is the Chinese brand character "HONGJI". The design team came up with a more retro version of the seal character font, embodied in the Shanxian-style "window cut" form. The shape inside the bottle is faintly visible, reflecting the beauty of classical China; Reflect the deep historical experience of the product.
In the bottle design, the design inspiration comes from the blue and white porcelain used by the Ming court. The bottle cap is shaped like a mountain peak, the design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, the historical and cultural heritage of the winery was incorporated into the design.
This design exudes an antique charm, cultural atmosphere and classical aesthetics are intertwined, providing consumers with both taste and visual enjoyment. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- H：360mmX240X150 Made of wooden box and ceramic craftsmanship
- ᱴᱮᱜ ᱠᱚ
- A Chinese Baijiu, B packaging design, C classical Chinese style, D historical and cultural feelings, E delicate flavor Baijiu
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Considering environmental protection, the product will ultimately be produced using two different processes. 1. Box: Made of recyclable cardboard and wood grain paper, this solution will become the main process for mass production and sales. 2. Box: Made of solid wood carving, due to the good texture of solid wood but not environmentally friendly, the production quantity will not be large. Mainly used as a reward to reward those who have made contributions to this product. (such as sales, promotion, publicity, etc.)
3. The metal plates on the front of the boxes and bottles are printed and made with zinc alloy technology and dropper technology for text and graphic information.
Bottle shaped process: using ceramic design, the specific process is to open the mold and inject mud; Made by high-temperature firing. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- There are so many different cultures in the design process that it is difficult for designers to choose. China has a lot of cultural characteristics and designers want to create a unique design. How to solve this problem? After communicating with the customer, I went to the customer's location to understand the regional culture, and finally designed around the traditional Chinese furniture architecture to solve the selection problem. Make the design very Oriental aesthetic.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the design process, the designer has studied the regional culture of the brand. In Shanxi, the birthplace of the brand, Taihang Mountain is one of the most famous mountains in China, and the design will design Taihang Mountain on the bottle cap to reflect the regional characteristics. The overall design combines traditional classical symmetry aesthetics, and the entire product has a heavy visual sense.
- ᱯᱨᱮᱨᱚᱱᱟ
- The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in May 2023 in China/Sichuan/Chengdu and was completed in Chengdu in August 2024. It has not yet been exhibited.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This is a high-end liquor packaging design, made of wooden boxes and ceramic processes. Through the design, people can feel the unique beauty brought by the historical and cultural heritage of China, an ancient Oriental country. Environmental protection: After purchasing, consumers can pour other wine through the mouth of the bottle to achieve reuse; I believe consumers will also like this design, even after use, can also be used as a small locker, display appreciation.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Sinong Wu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
