ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Shenzhen Setinya Packaging Co., Ltd. ᱨᱮᱱᱟᱜ Cacao Odyssey Primary Function: ᱯᱟᱶᱡᱟ ᱵᱚᱠᱥ

Shenzhen Setinya Packaging Co., Ltd. ᱨᱮᱱᱟᱜ Cacao Odyssey Primary Function: ᱯᱟᱶᱡᱟ ᱵᱚᱠᱥ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2025

Cacao Odyssey Primary Function: ᱯᱟᱶᱡᱟ ᱵᱚᱠᱥ

Shenzhen Setinya Packaging Co., Ltd. ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Shenzhen Setinya Packaging Co., Ltd.

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

13,010

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#166876 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Cacao Odyssey Primary Function: ᱯᱟᱶᱡᱟ ᱵᱚᱠᱥ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: ᱠᱟᱠᱟᱣ ᱳᱰᱤᱥᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱟᱶᱡᱟ ᱵᱚᱠᱥ ᱥᱤᱨᱤᱡ ᱫᱟᱨᱠ ᱪᱚᱠᱚᱞᱮᱴ ᱵᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱾ ᱯᱩᱱ ᱵᱚᱠᱥ ᱠᱚ ᱯᱩᱱ ᱛᱷᱤᱢ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟ: ᱮᱴᱚᱦᱚᱵ (Origin), ᱯᱟᱥᱱᱟᱣ (Spread), ᱡᱟᱛᱤ-ᱡᱟᱦᱟᱱ ᱦᱟᱹᱜᱟᱜ (Globalization) ᱟᱨ ᱦᱚᱲ-ᱠᱟᱛᱮ ᱛᱷᱤᱨ ᱛᱷᱟᱠᱟ (Sustainability) ᱾ ᱮᱠᱟ ᱮᱠᱟ ᱛᱷᱤᱢ ᱫᱚ ᱢᱤᱫ ᱢᱤᱫ ᱨᱚᱥ ᱥᱟᱞ ᱠᱟᱛᱮ ᱢᱮᱲᱦᱟᱣ ᱠᱟᱱᱟ: ᱠᱞᱟᱥᱤᱠ, ᱫᱟᱨᱭᱟᱹ-ᱵᱟᱞᱩᱝ, ᱵᱮᱨᱤ ᱟᱨ ᱢᱤᱱᱴ ᱾ ᱵᱟᱦᱨᱮ ᱚᱲᱟᱜ-ᱚᱲᱟᱜ ᱟᱨ ᱚᱠᱛᱚ ᱠᱷᱚᱱ ᱥᱚᱢᱟᱡ-ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱚ, ᱡᱮᱞᱠᱟ ᱮᱡᱴᱮᱠ ᱦᱤᱮᱨᱳᱜᱞᱤᱯ ᱟᱨ ᱭᱩᱨᱳᱯ ᱢᱚᱡᱟᱭᱤᱠ, ᱠᱟᱠᱟᱣ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱢᱮᱲᱦᱟᱣ ᱮᱫᱟ ᱾ ᱪᱮᱛᱟᱱ ᱵᱚᱠᱥ ᱞᱮᱠᱷᱟ 100 ᱠᱷᱚᱱ 100 ᱠᱷᱚᱱ 148 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱟᱨ ᱪᱚᱠᱚᱞᱮᱴ ᱵᱟᱨ ᱠᱚ ᱪᱮᱛᱟᱱ ᱛᱷᱟᱠᱟ ᱛᱮ ᱫᱚᱦᱚ ᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱦᱚᱲ ᱟᱹᱰᱤ ᱞᱚᱜᱚᱱ ᱛᱮ ᱤᱫᱤ ᱟᱨ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱨᱤᱥᱟᱭᱠᱮᱞᱰ ᱠᱟᱜᱚᱡ ᱥᱟᱶᱛᱮ ᱵᱤᱥᱦᱟᱹᱨ ᱵᱟᱝ ᱤᱧ ᱟᱨ ᱠᱳᱴᱤᱝ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Cacao Odyssey Primary Function: ᱯᱟᱶᱡᱟ ᱵᱚᱠᱥ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Cacao Odyssey Primary Function: ᱯᱟᱶᱡᱟ ᱵᱚᱠᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
product dimensions, 100 mm x 100 mm x 148mm
ᱴᱮᱜ ᱠᱚ
Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
ᱜᱚᱵᱮᱥᱚᱱᱟ
The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
ᱯᱨᱮᱨᱚᱱᱟ
Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Ting Lv, Jisong Liu, Changjiang Zeng

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ