Jiwon Jung ᱨᱮᱱᱟᱜ Pass Train ᱤᱪᱷᱟ ᱮᱢ ᱯᱮᱠᱮᱡᱽ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Pass Train ᱤᱪᱷᱟ ᱮᱢ ᱯᱮᱠᱮᱡᱽ
Jiwon Jung ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hongik University
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#167598 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Pass Train ᱤᱪᱷᱟ ᱮᱢ ᱯᱮᱠᱮᱡᱽ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱟᱥ ᱴᱨᱮᱱ ᱫᱚ ᱴᱨᱮᱱ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱤᱛ ᱢᱤᱫ ᱵᱟᱱᱟᱣᱤᱭᱟᱹ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱟᱜᱟᱛᱟᱨ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱟᱨ ᱞᱟᱦᱟ ᱥᱮᱱᱚᱜ ᱫᱟᱲᱮ ᱪᱤᱱᱦᱟᱹᱭᱟ᱾ ᱞᱚᱠᱚᱢᱚᱴᱤᱵᱽ ᱯᱮᱠᱮᱡᱽ (ᱪᱤᱱᱦᱟᱹ ᱯᱮᱠᱮᱡᱽ) ᱨᱮ ᱪᱮᱛᱟᱱ ᱪᱩᱞᱦᱤ ᱢᱮᱱᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱟᱲᱮ ᱟᱨ ᱩᱭᱦᱟᱹᱨ ᱵᱟᱰᱟᱭᱟ᱾ ᱯᱟᱥᱮᱱᱡᱚᱨ ᱠᱟᱨ ᱯᱮᱠᱮᱡᱽ ᱫᱚ ᱴᱨᱮᱱ ᱨᱮᱭᱟᱜ ᱢᱚᱴᱤᱯᱷ ᱫᱷᱟᱹᱨᱤᱭᱟ, ᱛᱟᱞ ᱟᱨ ᱞᱟᱜᱟᱛᱟᱨᱤᱭᱟᱹ ᱥᱮᱞᱮᱫᱟ᱾ ᱴᱚᱨᱢᱤᱱᱟᱞ ᱯᱮᱠᱮᱡᱽ, ᱦᱮᱸᱫᱮ ᱨᱚᱝ ᱨᱮ, ᱢᱩᱪᱟᱹᱫ ᱴᱷᱟᱶ ᱟᱨ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱱ ᱢᱚᱱᱚᱛ ᱪᱤᱱᱦᱟᱹᱭᱟ᱾ ᱵᱟᱨ ᱛᱚᱞᱟ ᱪᱤᱱᱦᱟᱹ ᱯᱮᱠᱮᱡᱽ ᱫᱚ ᱢᱤᱫ ᱢᱟᱨᱟᱝ ᱵᱚᱠᱚᱥ ᱞᱮᱠᱟᱛᱮ ᱥᱮᱴ ᱯᱩᱨᱟᱹᱣᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱟᱹᱢᱤᱭᱟᱹᱨᱤ ᱢᱟᱱᱟᱣᱟ᱾ ᱱᱚᱶᱟ ᱡᱚᱛᱚ ᱦᱟᱹᱴᱤᱧ ᱢᱤᱫ ᱠᱟᱹᱦᱱᱤ ᱮᱢ ᱚᱱᱩᱵᱷᱚᱵᱽ ᱛᱮᱭᱟᱨᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱟᱛᱨᱟ ᱟᱨ ᱯᱩᱨᱟᱹᱣ ᱵᱟᱱᱟᱨ ᱢᱮᱱᱟᱜ-ᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Pass Train ᱤᱪᱷᱟ ᱮᱢ ᱯᱮᱠᱮᱡᱽ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pass Train ᱤᱪᱷᱟ ᱮᱢ ᱯᱮᱠᱮᱡᱽ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm - ᱴᱮᱜ ᱠᱚ
- Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
- ᱯᱨᱮᱨᱚᱱᱟ
- In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- This work is all original images not copyrighted.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design Director : Jiwon Jung
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- This work is all original images not copyrighted.
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