ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Yuko Takagi ᱨᱮᱱᱟᱜ Kanade Japanese ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ

Yuko Takagi ᱨᱮᱱᱟᱜ Kanade Japanese ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025

Kanade Japanese ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ

Yuko Takagi ᱞᱮᱠᱟᱛᱮ

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

25,555

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#167834 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Kanade Japanese ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱠᱟᱱᱟᱰᱮ, ᱢᱤᱫ ᱩᱠᱩᱛ ᱡᱟᱯᱟᱱᱤ ᱠᱟᱨᱟᱯᱷᱴ ᱞᱤᱠᱩᱨ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱩᱞᱩ ᱰᱟᱦᱟᱨ ᱨᱮᱭᱟᱜ ᱥᱩᱱᱩᱢ ᱠᱷᱚᱱ ᱠᱟᱛᱮᱫ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱚᱱᱟ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱥᱟᱯᱷᱟ, ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱥᱟᱹᱫ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱢᱮᱞᱟᱣ ᱨᱮᱭᱟᱜ ᱠᱚᱱᱥᱮᱯ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮᱫ, ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱪᱟᱠᱪᱟᱠᱟᱣ ᱨᱮᱥᱟ ᱥᱟᱶ ᱠᱟᱥᱴᱚᱢ ᱣᱟᱥᱤ ᱠᱟᱜᱚᱡ ᱵᱮᱵᱦᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱮᱴ ᱟᱨ ᱚᱰᱚᱠ ᱪᱟᱠᱪᱟᱠᱟᱣ ᱛᱟᱞᱟ ᱨᱮ ᱮᱴᱟᱜ ᱛᱮᱭᱟᱨ ᱮᱫᱟ, ᱢᱤᱫ ᱡᱩᱛᱟᱣ ᱟᱨ ᱠᱟᱨᱤᱜᱟᱨᱤ ᱥᱟᱹᱰᱮ ᱞᱟᱹᱜᱤᱫ ᱾ ᱠᱟᱛᱷᱟ ᱨᱚᱝ ᱰᱨᱟᱣᱤᱝ ᱟᱨ ᱛᱤᱠᱤᱱ ᱚᱞ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱛᱤ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱵᱟᱲᱛᱤ ᱮᱫᱟ, ᱟᱨ ᱢᱤᱫ ᱠᱟᱥᱴᱚᱢ ᱴᱟᱭᱤᱯᱷᱮᱥ ᱢᱤᱫ ᱟᱹᱰᱷᱩᱱᱤᱠ ᱢᱮᱱᱠᱷᱟᱱ ᱥᱚᱝᱥᱠᱨᱤᱛᱤᱠ ᱛᱮ ᱰᱟᱦᱟᱨ ᱚᱠᱛᱟᱠᱟᱱ ᱯᱟᱦᱪᱟᱱ ᱥᱮᱞᱮᱫ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱯᱷᱚᱞ ᱦᱚᱛᱮᱛᱮ ᱚᱱᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱟᱦᱟᱨ ᱟᱨ ᱱᱤᱛᱚᱜᱟᱜ ᱵᱩᱡᱷᱟᱹᱣ ᱛᱟᱞᱟ ᱨᱮ ᱡᱚᱲᱟᱣ ᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱡᱟᱹᱛ ᱡᱟᱠᱟᱛ ᱨᱮ ᱠᱩᱥᱤᱟᱜ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Kanade Japanese ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kanade Japanese ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
700ml
ᱴᱮᱜ ᱠᱚ
#packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
ᱜᱚᱵᱮᱥᱚᱱᱟ
We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
ᱯᱨᱮᱨᱚᱱᱟ
The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
1 year, Tokyo
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Consumed neat, on the rocks, or in cocktails.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
Yuko Takagi
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Yuko Takagi

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ