Sha Feng and Jiayi Lu ᱨᱮᱱᱟᱜ Whispers of Ink ᱥᱳᱨᱚᱵᱽ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Whispers of Ink ᱥᱳᱨᱚᱵᱽ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Sha Feng and Jiayi Lu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Vitartissimi
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#170587 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Whispers of Ink ᱥᱳᱨᱚᱵᱽ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱣᱷᱤᱥᱯᱚᱨᱥ ᱚᱯᱷ ᱤᱸᱠ ᱫᱚ ᱢᱤᱫ ᱥᱳᱨᱚᱵᱽ ᱥᱤᱨᱤᱡᱽ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱳᱨᱚᱵᱽ ᱢᱚᱢᱵᱟᱛᱤ, ᱫᱟᱹᱲᱟᱱ ᱫᱷᱩᱯᱠᱟᱴᱷᱤ ᱟᱨ ᱯᱞᱟᱥᱴᱚᱨ ᱰᱤᱯᱷᱭᱩᱡᱚᱨ ᱫᱷᱤᱨᱤ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱢᱟᱨᱮ ᱪᱤᱱ ᱟᱹᱨᱤᱪᱟᱹᱞᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱢᱮᱜᱱᱳᱞᱤᱭᱟ ᱯᱩᱛᱷᱤ ᱢᱳᱴᱤᱯᱷ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱰᱟᱨ ᱟᱨ ᱥᱟᱠᱟᱢ ᱠᱚ ᱫᱚ ᱡᱤᱭᱟᱝᱱᱟᱱ ᱵᱟᱜᱟᱱ ᱨᱮᱭᱟᱜ ᱢᱮᱜᱱᱳᱞᱤᱭᱟ ᱫᱟᱨᱮ ᱠᱷᱚᱱ ᱤᱫᱤ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱦᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱡᱷᱤᱡᱽ ᱟᱠᱟᱱ ᱯᱩᱛᱷᱤ ᱥᱟᱠᱟᱢ ᱞᱮᱠᱟ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱱᱟ᱾ ᱢᱚᱢᱵᱟᱛᱤ ᱰᱟᱵᱟ ᱫᱚ ᱛᱤ ᱛᱮ ᱢᱤᱦᱤ ᱜᱟᱨ ᱛᱮ ᱚᱞ ᱟᱠᱟᱱᱟ ᱟᱨ ᱜᱷᱟᱸᱥ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱜᱞᱮᱡᱽ ᱛᱮ ᱫᱷᱟᱠᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱥᱯᱚᱴ ᱨᱚᱝ ᱪᱷᱟᱯᱟ ᱟᱨ ᱞᱮᱴᱚᱨᱯᱨᱮᱥ ᱮᱢᱵᱚᱥᱤᱝ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Whispers of Ink ᱥᱳᱨᱚᱵᱽ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Whispers of Ink ᱥᱳᱨᱚᱵᱽ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
- ᱴᱮᱜ ᱠᱚ
- Branding, Packaging, Aromatherapy
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The Printing Technology we use the Spot Color Printing and Letterpress Embossing
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
- ᱯᱨᱮᱨᱚᱱᱟ
- The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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