Wallrus Design Studio ᱨᱮᱱᱟᱜ Ghaffari ᱠᱮᱢᱤᱠᱟᱞ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Ghaffari ᱠᱮᱢᱤᱠᱟᱞ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Wallrus Design Studio ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Ghaffari Chemical Industries Corp.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#171092 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Ghaffari ᱠᱮᱢᱤᱠᱟᱞ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱜᱷᱟᱯᱷᱟᱨᱤ ᱫᱚ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱠᱮᱢᱤᱠᱟᱞ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱤᱱᱤᱢᱟᱞ ᱦᱚᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱫᱚ ᱵᱟᱝ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱚᱪᱚᱜ ᱠᱟᱛᱮ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱠᱷᱚᱵᱚᱨ ᱫᱚ ᱧᱮᱞ ᱧᱟᱢᱚᱜ ᱞᱮᱠᱟ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱠᱮᱴᱮᱡ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤ ᱟᱨ ᱟᱡ ᱛᱮᱭᱟᱨ ᱨᱚᱝ ᱯᱮᱞᱮᱴ ᱦᱚᱛᱮ ᱛᱮ ᱥᱮᱞᱯᱷ ᱨᱮ ᱡᱤᱱᱤᱥ ᱡᱷᱚᱛᱚ ᱠᱚ ᱚᱲᱚᱜ ᱧᱟᱢᱚᱜᱼᱟ ᱾ ᱞᱮᱵᱚᱞ ᱠᱚ ᱫᱚ ᱤᱱᱼᱢᱚᱞᱰ ᱞᱮᱵᱚᱞᱤᱝ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱛᱮ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ ᱾ ᱧᱮᱞᱚᱜ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱡᱷᱚᱛᱚ ᱞᱮᱠᱟᱱ ᱢᱟᱯ ᱟᱨ ᱦᱟᱹᱴᱤᱧ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱞᱟᱜᱚᱜ ᱞᱮᱠᱟ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱢᱤᱫ ᱴᱮᱱ ᱯᱟᱹᱨᱥᱤ ᱛᱮᱜᱮ ᱡᱷᱚᱛᱚ ᱯᱚᱨᱴᱯᱷᱚᱞᱤᱭᱚ ᱫᱚ ᱛᱚᱯᱚᱞ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱦᱟᱴᱤᱧ ᱟᱠᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱢᱤᱫ ᱛᱮ ᱛᱚᱯᱚᱞ ᱟᱨ ᱟᱭᱢᱟ ᱵᱟᱡᱟᱨ ᱟᱨ ᱢᱤᱰᱤᱭᱟ ᱛᱮ ᱦᱟᱨᱟ ᱵᱩᱨᱩ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱨ ᱮᱢ ᱠᱟᱱ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Ghaffari ᱠᱮᱢᱤᱠᱟᱞ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ghaffari ᱠᱮᱢᱤᱠᱟᱞ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- This design has been developed and expanded for a variety of products in different dimensions and sizes.
- ᱴᱮᱜ ᱠᱚ
- Re-Branding, Re-design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- IML Labels.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Minimal design method.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Same Products and same rebranding process.
- ᱯᱨᱮᱨᱚᱱᱟ
- In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All images made with Cinema 4D in our studio.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
