Mengniu Gaoke Fresh Dairy Products ᱨᱮᱱᱟᱜ Cny Design For The Year Of The Snake ᱛᱚᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Cny Design For The Year Of The Snake ᱛᱚᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ
Mengniu Gaoke Fresh Dairy Products ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Mengniu Gaoke Fresh Dairy Products
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#171317 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Cny Design For The Year Of The Snake ᱛᱚᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱤᱸᱡᱚᱠ ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱫ ᱥᱤᱮᱱᱣᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ (Cny Design For The Year Of The Snake) ᱫᱚ ᱪᱟᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱥᱤᱸᱡᱚᱠ ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱥᱤᱢᱟᱹᱱᱟᱜ ᱮᱰᱤᱥᱚᱱ ᱛᱚᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱞᱮᱵᱮᱞ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱞᱮᱵᱮᱞ ᱫᱚ ᱵᱟᱨ ᱯᱚᱨᱚᱛ ᱧᱮᱞᱚᱜ ᱯᱟᱨᱚᱢ (ᱴᱨᱟᱱᱥᱯᱮᱨᱮᱱᱴ) ᱵᱤ.ᱳ.ᱯᱤ.ᱯᱤ (BOPP) ᱡᱤᱱᱤᱥ ᱛᱮ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ᱾ ᱪᱮᱛᱟᱱ ᱯᱚᱨᱚᱛ ᱨᱮ ᱢᱤᱫ ᱡᱭᱟᱢᱮᱴᱨᱤᱠ ᱵᱤᱧ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱱᱟᱯᱟᱭ ᱥᱩᱠᱩ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱩᱥᱩᱞᱟᱠᱟᱱ ᱫᱷᱟᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱟᱨᱟᱜ ᱯᱮᱠᱚᱬᱚᱭᱟᱜ ᱠᱚᱬᱟ ᱦᱚᱛᱮᱛᱮ ᱪᱮᱛᱟᱱ ᱯᱚᱨᱚᱛ ᱫᱚ ᱩᱨᱤᱡ ᱜᱟᱱᱚᱜᱼᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱛᱮ ᱫᱩᱞᱟᱹᱲ, ᱫᱷᱚᱱ ᱫᱚᱞᱚᱛ, ᱠᱟᱹᱢᱤ ᱦᱚᱨᱟ ᱟᱨ ᱯᱟᱨᱤᱠᱷᱟ ᱞᱮᱠᱟᱱ ᱵᱤᱥᱚᱭ ᱨᱮᱭᱟᱜ ᱩᱠᱩᱭᱟᱠᱟᱱ ᱟᱥᱤᱨᱵᱟᱫ ᱠᱚ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱩᱨᱤᱡ ᱠᱟᱹᱢᱤ ᱛᱮ ᱛᱟᱡᱟ ᱛᱚᱣᱟ ᱧᱩ ᱫᱚ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱨᱤᱛᱩ ᱵᱮᱱᱟᱣ ᱚᱠᱚᱜᱼᱟ᱾ ᱡᱟᱭᱜᱟ ᱦᱤᱥᱟᱹᱵ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱦᱚᱴ ᱥᱴᱮᱢᱯᱤᱝ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱧᱮᱞᱚᱜ ᱜᱚᱦᱤᱨ ᱮᱢ ᱥᱮᱞᱮᱫᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Cny Design For The Year Of The Snake ᱛᱚᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Cny Design For The Year Of The Snake ᱛᱚᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - ᱴᱮᱜ ᱠᱚ
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- ᱯᱨᱮᱨᱚᱱᱟ
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design Director: Li Huang
Designer:Shen Jia Ting - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Mengniu Gaoke Fresh Dairy Products
ᱥᱯᱚᱱᱥᱚᱨᱰ
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