Mohsen Koofiani ᱨᱮᱱᱟᱜ Parsirang ᱫᱤᱨᱤ ᱛᱮᱭᱟᱨᱤᱭᱟᱹ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Parsirang ᱫᱤᱨᱤ ᱛᱮᱭᱟᱨᱤᱭᱟᱹ
Mohsen Koofiani ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Parsirang Eggs
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#171319 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Parsirang ᱫᱤᱨᱤ ᱛᱮᱭᱟᱨᱤᱭᱟᱹ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱤᱡᱟᱭᱤᱱ ᱥᱴᱩᱰᱤᱭᱳ ᱨᱮ, ᱰᱤᱡᱟᱭᱤᱱᱚᱨ ᱫᱚ ᱢᱤᱫ ᱠᱮᱴᱮᱡ ᱪᱤᱱᱦᱟᱹ ᱥᱟᱶ ᱯᱮᱠᱮᱡᱤᱝ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱞᱮᱫᱟ᱾ ᱩᱱᱤ ᱫᱚ ᱢᱤᱫ ᱥᱤᱢ ᱚᱲᱷᱱᱤ ᱞᱟᱜᱟᱣ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱞᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱹᱛᱩ ᱟᱨ ᱱᱟᱶᱟ ᱵᱷᱟᱹᱵᱽᱱᱟ ᱮᱢᱟᱭ᱾ ᱦᱟᱹᱨᱭᱟᱹᱲ ᱨᱚᱝ ᱫᱚ ᱫᱤᱨᱤ ᱥᱩᱱᱩᱢ ᱟᱨ ᱥᱮᱛᱟᱜ ᱞᱩᱛᱩᱨ ᱪᱤᱱᱦᱟᱹᱭᱮᱫ ᱛᱟᱦᱮᱸᱱᱟ, ᱟᱫᱚ ᱟᱨᱟᱜ ᱨᱚᱝ ᱫᱟᱲᱮ ᱟᱨ ᱥᱟᱹᱨᱤ ᱮ ᱥᱮᱞᱮᱫ ᱞᱮᱫᱟ᱾ ᱪᱤᱠᱤ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱫᱷᱤᱨ ᱟᱨ ᱥᱟᱹᱯᱷᱟᱹ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱚᱜᱚᱱ ᱠᱟᱛᱷᱟ ᱟᱹᱪᱩᱨ ᱮᱢᱚᱜᱼᱟ᱾ ᱟᱭᱢᱟ ᱴᱟᱲᱟᱝ ᱥᱚᱡᱷᱮ ᱪᱷᱚ ᱛᱟᱭᱚᱢ, ᱢᱩᱪᱟᱹᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱷᱟᱹᱞᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱝ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ; ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱫ ᱟᱹᱛᱩ ᱦᱟᱹᱴᱤᱧ ᱟᱨ ᱱᱟᱶᱟ ᱫᱤᱨᱤ ᱠᱟᱹᱦᱱᱤ ᱮ ᱞᱟᱹᱭ ᱟᱠᱟᱫᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱜᱽᱨᱟᱦᱚᱠ ᱠᱚ ᱴᱷᱮᱱ ᱵᱷᱟᱹᱨᱚᱥᱟ ᱟᱨ ᱜᱩᱱ ᱮ ᱯᱟᱥᱱᱟᱣ ᱟᱠᱟᱫᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Parsirang ᱫᱤᱨᱤ ᱛᱮᱭᱟᱨᱤᱭᱟᱹ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Parsirang ᱫᱤᱨᱤ ᱛᱮᱭᱟᱨᱤᱭᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm - ᱴᱮᱜ ᱠᱚ
- Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
- ᱯᱨᱮᱨᱚᱱᱟ
- The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Creator, Illustration and Design: Mohsen Koofiani
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
