Takuma Tahara ᱨᱮᱱᱟᱜ Sawamura Award 2024 ᱮᱵᱷᱮᱱᱴ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2025
Sawamura Award 2024 ᱮᱵᱷᱮᱱᱴ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ
Takuma Tahara ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: SAWAMURA Inc.
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#171707 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Sawamura Award 2024 ᱮᱵᱷᱮᱱᱴ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱵᱟᱵᱚᱛ ᱛᱮ
Sawamura Award 2024 ᱫᱚ ᱡᱟᱯᱟᱱ ᱨᱮᱱᱟᱜ Kyoto ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱯᱩᱭᱞᱩ ᱠᱷᱚᱱᱟᱜ Kabuki ᱛᱷᱤᱭᱮᱴᱟᱨ ᱨᱮ ᱦᱩᱭ ᱞᱮᱱ ᱱᱟᱶᱟ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱢᱯᱟᱱᱤ ᱮᱵᱷᱮᱱᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱮᱵᱷᱮᱱᱴ ᱨᱮᱱᱟᱜ ᱵᱤᱥᱚᱭ ᱫᱚ ᱯᱩᱭᱞᱩ ᱠᱷᱚᱱᱟᱜ ᱨᱤᱛᱤ ᱟᱨ ᱱᱟᱶᱟ ᱩᱭᱦᱟᱹᱨ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ KABUKU ᱟᱹᱲᱟᱹ ᱨᱮᱱᱟᱜ ᱚᱞ ᱠᱚ ᱫᱚ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤ ᱛᱮ ᱚᱞ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱢᱤᱫ ᱢᱤᱫ ᱚᱞ ᱫᱚ ᱚᱞ ᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱵᱟᱨᱭᱟ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ᱾ ᱛᱷᱤᱭᱮᱴᱟᱨ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ ᱯᱩᱭᱞᱩ ᱠᱷᱚᱱᱟᱜ ᱡᱟᱯᱟᱱᱤ ᱨᱚᱝ ᱟᱨ ᱱᱚᱠᱥᱟ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱱᱟᱶᱟ ᱨᱚᱝ ᱥᱠᱤᱢ ᱥᱟᱶᱛᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱫᱚ ᱥᱟᱨᱴᱤᱯᱷᱤᱠᱮᱴ, ᱥᱚ ᱴᱤᱠᱮᱴ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱱᱮᱦᱚᱸᱛᱟ ᱚᱞ, ᱥᱤᱞ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱮᱵᱷᱮᱱᱴ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱧᱮᱞ ᱮ ᱧᱟᱢ ᱠᱮᱫᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Sawamura Award 2024 ᱮᱵᱷᱮᱱᱴ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sawamura Award 2024 ᱮᱵᱷᱮᱱᱴ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm - ᱴᱮᱜ ᱠᱚ
- Key visual, Japanese, tradition, innovation
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Adobe Illustrator CC
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
- ᱯᱨᱮᱨᱚᱱᱟ
- The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was held at Minamiza, Kyoto, Japan on March 29, 2024
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- #All Creator Takuma Tahara
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
